January 2009 Archives

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'; ?> Last Tuesday I had the pleasure of interviewing by phone, Richard Whitt, Google's Washington Telecom and Media Counsel.

We discussed such things as Richard's role at Google, the 700 MHz auction, white spaces, the change of FCC chairman, Obama's stimulus package, challenging the broadband access dualopy, and a number of other things.

The run time is 27 minutes.

The transcript is also available in full on the CircleID site here.

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Don't miss the most exciting 2009 communications/telecommunications event.

Stefan Agamanolis on the Work of Distance Lab

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'; ?> Last Saturday I had the pleasure of interviewing Stefan Agamanolis via Skype.

The run time is 38 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Stefan.


Transcript

Good afternoon, how are you?

I'm pretty well; how are you?

How am I? I don't know [laughs] you asked that in such a sincere way. I'm actually, relative to the rest of humanity, I'm actually doing pretty good.

[Laughs] That's good to know.

Everything is relative, right?

Sure, yeah

You're in Scotland, now. It's actually, where I'm originally from, so it's kind of strange to be calling back to my birthplace. Where are you from, originally?

I'm originally from Ohio, in the United States.

Okay, so we're sort of doing things backwards, [Laughter] here. It's kind of bizarre.

I'm in your homeland and you're somewhere far away; who knows where.

Who knows where, yeah, some distant land. How are you finding it, because you're way up north in Scotland, like where I would never go because it's so cold, damp, dour, and miserable. How are you finding that dark, cold place?

Actually, I'm living in the northern part of Scotland, as you know. I really think it's a very different place. It's almost like a different country compared to the so called, "central belt" of Scotland, which is mainly Glasgow and Edinburgh. The area that I'm living in is actually the sunniest part of Scotland because of some microclimate; the way the mountains and the sea work together, here. So, it doesn't necessarily feel dark to me. We even get half the rain here that they do in London, over the course of a year. I think, actually, the climate is quite good, in U.K. terms [Laughs], but yes, you're right; it does rain here. We get more weather, perhaps, than other parts of the world, sure.

You're heading up a lab called Distance Lab and you're a graduate of MIT's Media Lab. Is that correct?

That's correct, yes.

Why has the lab decided to form in northern Scotland, of all places?

There are a lot of reasons, I suppose, why we wanted to do it here. I should be clear, at first, to say that Distance Lab is not an MIT initiative. It's an independent thing. The main reason it exists at all is because there is a regional development agency that's based in the northern part of Scotland, here. It's called Highlands and Islands Enterprise. There is sort of a network of these types of regional development agencies in the U.K that get government funding to develop the economy in different parts of the U.K. The one up here, I think, is particularly progressive, compared to others. When I was working in Dublin, at Media Lab Europe, they actually sponsored Media Lab Europe in Dublin.

The Lab is "concentrating our efforts on a theme of distance". I'm sure we've got a fair amount of interest overlaps, since my passion, every day, is how people can communicate and collaborate at distance. Can you tell me more about the theme of distance?

Sure, distance just seemed to be a very nice word or term that pulled together a lot of the interests that were in this region at the time we were developing the plan.

There is a lot of interest, for example, in tele-health, in the region. You have a lot of - especially older people living in this region who are living in quite distant areas, who would benefit from that kind of thing. Distance learning has also been a very big theme in the region, for a long time, as well as other sorts of things like long-distance relationships. You have more of those here, particularly in families. A lot of the young people will leave home after they graduate from high school and go to colleges and universities in different parts of Scotland or the U.K. So, there is just a keen awareness of how distance affects peoples' lives up here.

It was a nice theme that brought together a lot of things. I guess; my own previous research also dealt with the theme of distance. I was running a group in Media Lab Europe called Human Connectedness, which was really about the future of human relationships, as mediated by technology, trying to deal with distance in new ways, to enhance those relationships, whether you're long distance from somebody or maybe in the same city and the same house and you need to be able to deal with a different kind of distance. Maybe it's an inter-personal distance or a temporal distance. It's a very flexible theme and I think it makes a nice theme to form a lab around, an easy thing to tell a story around that makes sense to people.

And the Lab has been working on something called Remote Impact. Could you describe Remote Impact?

Sure, just to give you a little context; Remote Impact is sort of in the theme of sports. We were very interested in sports because sports are a great way to introduce people to one another; they're a great way to break the ice between people. There are a lot of good effects of sports, like if you play a sport, such as a game of squash or something, with a new colleague, if you work up a sweat and get your adrenaline moving, that's a way to increase your propensity to bond with your teammates or your competitors. That's why sports are such an interesting phenomenon.

We wanted to be able to take advantage of the effects of sports but over a distance. One of the most difficult problems in communication is building a sense of trust over distance or building teams; just getting to know people for the first time is very difficult using a telephone or email. It's a little bit awkward that way.

We got very interested in sports as a way of doing that. We worked on a couple of different sports over a distance experiences. The latest one you just mentioned, called Remote Impact, is basically boxing over a distance. It's not exactly like boxing, obviously, but the point of it is that we want you to able to work up a sweat and feel like you're fighting with someone in a friendly way - you play a game.

The way it works when you stand in front of it, is it looks like a mattress standing up against the wall, like a bed-size mattress. There is a video projection on it that projects a silhouette of your competitor, who is somewhere else in the world. They could be anywhere in the world. It's connected over the Internet.

This mattress has some special sensors that we've developed inside of it; it knows how hard you're hitting it, where you're hitting it, and even knows if you're hitting it in multiple places at the same time. If you hit that persons' silhouette, you get points. If you miss, you don't get points. It's extremely fun. You can dodge the other person when you think they're going to hit you or you can sort of trick them with a kick or something. You can throw your entire body into it.

There is something to that "brute force" interaction, with an interface, that's really new, that we didn't have before. You've probably played games on the Nintendo Wii, where you have the controller and you wave it around, but you're never actually hitting anything with it. You're always waving it around in thin air. We thought it would be really fun to get full, physical contact with something, a brute force contact.

Have you ever thought about developing that into sex by distance, because I'm sure there is a lot of interest behind that.

That's not an area that we would be going into, in our research lab. I'm sure there would be a lot of keen interest in that from other organizations, especially given that we're government funded; we're not interested in doing that kind of work. [Laughs]

[Laughs] Okay, it just seems a linear progression to me, in that example. Also, I see you had a project; I think it's pronounced "See-moo-says".

It's a funny name, called SeamuSays. That's a project that's kind of like a soft toy. It has some electronics inside of it. The original purpose for developing it was to create something that would allow children to learn languages more easily, or in a different way. There would be ways that you could interact with this doll, by touching its hands together, for example, or touching its ears to its eyes. It would say something. It would replay a message that's been stored into it.

We realized that it was a fun way to leave voice messages to people. Someone could leave a message in there and then go away and someone else would get it later. It could be something fun for a parent to leave a message for their kid, which they could get out of the doll sometime later.

What we're working on right now is a version of that where you can actually leave a message for the doll, remotely. For example, Grandpa or Grandma, who lives in a different place, could call a number, theoretically, record a message, and then the grandchild, wherever they might be in the world, could get that message out by interacting with this doll, in a very simple way, rather than by pressing a button on the answering machine. It's just a product concept right now that we think would be nice to do sort of an inter-generational distance - breaking down intergenerational distance.

I do like the idea of being able to use your cell phone to "charge" your children's toys with your voice, to embed your voice in toys of your children, and being able to dynamically change that. I do like that one.

Can you tell me about @hand?

Sure, that's in the area of tele-health. For just a little background on that, we did a lot of work, background research in tele-health technologies, just to see what the state-of-the-art was. What we identified there was that there is a lot of tele-health that sort of directly used or at least affects the doctor/patient relationship, being able to speak to a doctor, for example, over your television or over your phone. There is a lot there, where you can take measurements, as well, and send them to your doctor and they go straight into your record.

What we realized was there wasn't very good support for this other persona, which is equally important in someone's overall healthcare, which is the informal caregiver - sort of caregivers that aren't paid but are typically a friend of the family, a relative like your son or daughter, who would take care of you as you're getting older.

For example, if you're an older who has a chronic condition, very often you'll be cared for by your son, daughter, or close friend, in part. There is very little support in a technology sense for those kinds of people. They're not very well recognized, if at all, by the traditional health system. They're just sort of considered to be these random people who are there but are not really taken seriously or not allowed access to any sort of data or records about the person.

We think that's actually quite wrong. These people are very important in someone's overall health equation. We're building technology to support them in caring for the people that they are caring for. @hand is a project that is kind of a touch-screen system that allows you to record measurements, for example weight or blood pressure, or other sorts of things so that a caregiver can see trends a bit more concretely than just noticing them in passing as they would have done before. They can track other things like calendar events. This can happen over a distance, so there are two screens, one in the caregiver's home, and one in the person's home who is being cared for. They actually participate together with the person they care for, in measuring their vital signs and health parameters.

Okay, am I allowed to suggest something to look at?

Sure, yeah

[Laughs] Okay

We take ideas from anyone, everyone.

It's just something that comes to mind. I find there's a lack of development in communications between people and things. For example, in Vienna, where I used to live, there is a skyscraper type of building that at night has patterns of light movement, which take place across its surface. The light is internally generated as opposed to projected. The pattern, I've watched it many times, seems to operate on a random basis. I felt kind of sad that I couldn't interact with that building. The building should have allowed polling/voting, should have allowed people to design their own light shows to take place on the building instead of being just a set algorithm that repeats nightly, every night, and seven days a week. I would have liked if I could have been connected to the building in order to vote and also see it on the Web or whatever, but I want to see more connectivity between buildings, and me for example.

Yeah

Have you looked at that?

Well, we've done one project, actually. It was a collaboration with MIT, called Urban Pixels. MIT actually developed a sort of - it's like a pixel that's about ten centimeters in diameter. It's like a single light that you can attach anywhere on a building, façade, or something like that. You can put a hundred, a thousand, or ten thousand of them up on a large façade or cityscape, and they will self-organize and you will be able to control them in a simple way so they'll display some kind of data pattern or whatever you want to put on them.

We worked with MIT on that, to sort of do an interactive building façade in Inverness, here, one time. It's quite fun to be able to affect things. I think people were quite interested and had fun having a big effect on a large façade just by sending a quick SMS on their phone. Yes, I agree with you; that's a really fun area to be working in. I think people like to have big effects on things, just by sending a quick SMS or something like that.

In just the urban space, we should be able to interact with it, more collectively, in real time. Urban spaces are often dead, command-and-control type managed. I would just like to see people being able to have an effect - connectivity to themselves and their urban environment and be able to immediately alter it. Light is one way of doing that.

I'll tell you another angle to this. Maybe you sort of feel like you'd like to be more connected to your urban environment, and I think that's certainly the way people feel. You may want to do that for fun reasons, to sort of feel like you're decorating the environment or leaving your piece of graffiti there, or whatever. But, another area we've looked into is a lot of people who live in cities would like to feel a little bit more connected to the country. When you're living in a big city, such as Tokyo or something, you don't really get a sense of the green space that's out there, where the animals are roaming that you're eating at night; where the various vegetables are growing that you're eating, as well. We're looking into ways to connect the city center to these areas in the country, in a way that you can sort of feel immersed in the places where your food comes from.

Lee: It reminds me that often, in my daily life, I notice that something is broken in what I would call the "civic social space". If you're out and about and you notice a bad hole in the road that is destroying car tires, you don't know whom to call and you can't be bothered because there is a lot of friction. You notice a light isn't working down some side alley, or a phone booth is smashed. The thing is; lots of people are seeing these things, they have mobile phones. There seems to be no immediate way of gathering that intelligence, which could be informing a local authority, "Hey, this telephone boot is smashed," or "there is a hole in the road, here". We're not capitalizing on the connectivity we have, today. Do you agree with that?

Stefan: Well, I think you're right, in a way. We're not capitalizing on that connectivity. I think there is also a sort of psychological hurdle there that has yet to be overcome. If somebody did notice a pot hole in the road or a broken traffic light, or something like that, very often I think some people might say, "Somebody else will take care of it," or "there will be a police car fairly soon that will see it and they'll take care of it," or something like that. I think that's kind of the wrong attitude. People have to start taking more responsibility for their own urban environments. The technology might exist to solve a lot of these problems, but the psychological hurdle is what really needs to be overcome there. Would you agree?

Well, I feel if that does exist, that attitude, which does exist, I feel it's not helped because you don't know which number to call. There is a high degree of friction between you, and you don't even know whom to communicate with. I just feel there is a lot of friction that could be smoothed out, so your device can instantly connect via some channel, free of charge, to communicate what is wrong. In effect, you're becoming a sensor for the local government.

It sounds like a great idea for a new service that local governments would probably buy into. If there was a simple phone number or simple button that you could program into your phone or your iPhone that allowed you to send a message straight to the transportation department, or whatever. I'm sure that would be ...

Something of this nature - I'm sure players will come in and begin to sew up that market, to make iPhone apps, which are generic, or fairly generic and be adapted to local governments around the world. I believe that local governments, through those methods, could significantly reduce costs, and also enhance quality of life service, etc., that people can give instant feedback on public services, civic spaces, etc.

You've convinced me, so you better edit out that part of the interview, because everyone's going to get the idea and steal it away from me. [Laughs]

Anyway, more onto you. You have this other project called Mutsugoto?

Yes, Mutsugoto

Can you tell me about that one? That seemed really interesting.

I think, in any project portfolio, of any research lab, you need to have a range of different kinds of projects - some that are near term products that may be commercially oriented, and other products that are a little bit more farfetched or far future, that are more about inspiring people, what's possible with technology, what's possible with communication.

Mutsugoto is really one of those projects. It's more there for the intellectual impact that it can have in the world. It's a communication environment that connects your bedroom to the bedroom of your partner, who is in a different location.

[Laughs] I will not repeat my previous question, at this point. [Laughs]

It could be - we've often talked about it as connecting the bedrooms to long-distance partners, people who are in long-distance relationships. It could also be used between two kids. It's nothing really sexual at all. It's not in that domain.

What we're trying to do is to create something that is a little bit different from the mobile telephone. We typically use the mobile phone for everything; you talk to your lawyer, to the pizza man, and you talk to your significant other on there. It doesn't make sense why we should use the same exact form of communication for every type of relationship that we might have. In the same way that it doesn't make sense that we would use the same exact chair for all of the purposes that you would want to sit down for, you have a different kind of chair for deskwork, one for watching TV, or one for eating something.

What we're proposing here is we need a little bit more variation in the types of communication technologies that are out there, that are for different purposes. So, Mutsugoto is one that was meant to connect bedrooms and beds. It's kind of like a collaborative drawing system, where you wear a special ring. You move your hand around your bed, or you can lie on it and move your hand around your own skin. The computer will project lines onto you, where you are drawing, at the same time that those lines are transmitted and drawn on the other person's bed, somewhere else in the world. It can also respond. It can sort of draw at the same time as you, so it's kind of a collaborative drawing system.

If you move your drawing in the same way as your partner, at the same time and in the same way, the color changes. The lines that are drawn turn red, as opposed to white. That's a sign for you that you are in synchrony, at that point, that you are making the same movements as your partner, in another location.

We were really looking for something that would allow a different kind of communication, not the business-like communication that telephone is very good at doing. We wanted something where you have gesture sort of reflected more visually and you could use that to express intimacy in a different way, or to sort of make fun pictures, play tic-tac-toe, or do other sorts of things.

Okay, that's very interesting. I really agree that it is strange that we're using one device, in particular one mode of communications, often telephony, for everything that we do - for our personal lives, for business contacts; there is little differentiation in the tool. The example you gave reminded me; I don't know if you're aware of it, but the plastic USB plant you can get, which springs to life when your significant other comes online?

If you're referring to - there have been a number of flower and plant related sorts of displays. We worked on one in my earlier group in Media Lab Europe. Yes, there are different ways of expressing someone's presence than just having the Skype icon light up on your screen. That's certainly the information you need but you might want to have something that's a little bit more reflective of that relationship and the importance of that person in your life. It may be something you want to carry around with you as you go around without your computer, or maybe something that's a physical plant that's sitting on your desktop. Those are just variations on the theme of the Skype icon that lights up, that are more physical, and perhaps, more meaningful to people, to represent their partners.

One of my biggest disappointments with the communications industry has been the lack of development of presence. It's still where it was ten or fifteen years ago, with online/offline or busy. It's very disappointing. Why can't we wear a ring, for example, and when we think of our significant other, we squeeze the ring and it moves a kinesthetic feeling to their hand, so they instantly know you're thinking about them?

When we communicate, every time we communicate, it's with an intention to convey something. Instead of having to call and speak for twenty minutes and trying to use tones to say, "I like you," a two-second squeeze of a ring on your hand that acts on a ring on their hand may achieve the same thing. Don't you feel that presence just has not been tapped? That's just a phenomenal market.

Absolutely, I totally agree. I think there have been a lot of concepts and prototypes developed, and different kinds of things like that, for example, hug jackets. You can hug yourself and the jacket in the other location will sort of tighten up and your partner will feel a hug there. There have been a lot of concepts like that developed, but very few of them have been commercialized as of yet. I think some of them are in the pipeline, but others of them are probably stalled because of technological issues.

For example, connectivity - how is it going to connect? Is it going to be Wi-Fi or Bluetooth? Are you going to have to charge it? Is it a piece of clothing? Is it going to be washable, with a module that comes out easily? What's the charging system? Is it going to be charged as an SMS message or some other sort of charging paradigm? There are a few things that I think haven't been worked out. As concepts, they look really interesting and people kind of express interest in them, but then when you get into the nitty gritty, there a few more things to work out than perhaps were expected. I think we're going to be seeing more and more of these types of things in the next few years, definitely.

So, there is plenty of untapped money out there. I won't even say in my opinion, because it's absolute fact; humans have a need to communicate, to convey signals, etc. to each other. Anything that improves the efficiency, the effectiveness, is worth money. Often, actually paying for communications conveys a lot of the signals you want to send anyway, the fact that you're being charged for an SMS.

Sure, the fact that you're actually spending money to send these types of signals to your girlfriend, boyfriend, or whoever it is, indicates to them that they're worth money, that they're worth that expenditure.

Yeah, so free is not always better. If I can mention SMS for a second, short messaging added another mode of functionality into the communications landscape. What was critical about that, was it was packaged and distributed extremely well so it was in every GSM handset, and every GSM network. You didn't require software to download. It was enabled out of the box, hardwired to the device. Now, the SMS market, and don't forget; SMS is something exceptionally simple, is a hundred billion or so dollars a year, which is bigger than movies, and music and the game industry all put together. I strongly suspect that operators could get lucky again by hardwiring, yet again, at the point of manufacture, another modality into devices.

I totally agree with you on that. I think it's very interesting to study the history of SMS, how it became popular, and how it was almost designed into the GSM standard, as an afterthought. It was a new way to communicate that didn't exist before. I'm positive that there will be additional venues for communication that are discovered like that, ways that we would like to communicate or times, places that we would like to communicate that we're not right now. Someone is going to discover those and I'm sure will take full advantage of them.

[Laughs] I suspect there's another hundred billion dollar a year market just waiting to be tapped. I like the experimentation you described there. It helps uncover these things. A problem I see is the Internet is given the perception that so-called "free" to the consumer is best, but actually, in the realms of communications, as we've previously mentioned, free is often far from best, for many reasons, which I won't go into. In full intimate communication's case, the receiver, just knowing the sender is paying, conveys appropriate social gestures and signals.

I'll give you an example. My teenage daughter has access to free communications. The people she hangs about with have all got broadband at home. Even when she's at home, she'll often choose to force boys she does not know, via her cell phone. It's a way for her, I think, to determine their sincerity. I notice she'll force them through the cell phone for six or so weeks. Then, if they become in her hub circle, they end up getting added to her Skype buddy list and they're permitted to have free communication. She forces them through the operator tollbooth. I think money or at least an abstraction of it is fantastic for filtering or conveying importance or urgency interest.

I see your point there, with the money flow, but actually, I don't think that is the preferred way of demonstrating someone's importance to you. At least, maybe that's not the way I would have chosen. I think that in today's day and age, time turns out to be much more important than money, in terms of expressing the importance of something.

I can tell you that from my life, right now, my time is much more valuable than the amount of money I'm spending on call or something like that. Perhaps I'm lucky to be in that position or perhaps not. I certainly don't feel, necessarily, lucky all the time.

For me, if I received a physical letter from someone, something that someone sat down and wrote out, spent the time to physically address, maybe drew a little picture on it, put a stamp on it, took it to the mailbox to send, and that kind of thing, that investment of time, to me, is much more impressive or demonstrates my importance to them in a different way than perhaps the fact they spent on a phone call for me. It's different for different people. Different people respond to different kinds of investment and different kinds of things.

I quite agree with you. That's why we need more sociologists looking at the communications space.

I will insert, for a plug, our little previous conversation about what's the next thing that's going to make zillions of dollars, just like SMS did; we're actually working on that theme now, in Distance Lab. We have a few ideas that could be big game changers, which I'm not going to talk about in the interview. If your listeners are interested, they can contact me and I'll tell them more. [Laughs]

Okay, that's great. I don't want to go off topic. I have a habit of doing that, especially on the weekend. We have a depressed economy and a lot of companies I've been speaking to, recently, and in the communications space are actually accelerating because they're helping drive efficiency, which is critical. They're helping save money. Not only that, but I feel there are massive, untapped markets in communications. Communications, today, is so broken. Even just fixing it is going to make a lot of money, but adding in other modalities to be more sensuous, to give a better sense of presence of others, is again, more money. I just feel there is so much opportunity out there and the communications space has been stagnant for so long.

I should probably ask what is exciting you about your work at Distance Lab? Where do you see opportunities? That's a final question since we've been on the call for quite a while.

Well, just to respond to your statement, I totally agree with you, again, that we're seeing a lot of very interesting development. There is still a lot of opportunity in the area of communication technology. I think the fact of the matter is that the economy might be depressed, but people still want to communicate as much as ever. That's a simple, human fact, and that's not going to be changing any time soon.

It might be that your company doesn't want to upgrade their phone system until a couple of years later, so maybe a telecom company isn't going to make as much money for a little while, but in terms of communication traffic, I don't think there is going to be any slowdown in that. In fact, we'll probably see an increase, certainly, because companies are going to be thinking about ways to be more efficient, ways to use video conferencing or tele-presence technologies. If anything, I think the communication industry could be set for further boom.

I think in Distance Lab, we're very interested in figuring out how people are going to communicate in the future. We have certain things we use quite globally now, like email, mobile phones, instant messaging is now quite a big thing, and video conferencing on the desktop. All of these are very generic in a way. As I said before, we often use the same email system or the same mobile phone to be talking to our lovers and our parents as we do to talk to our lawyers and our pizza man. It doesn't make sense why that should necessarily be. We don't really have as much of a range in communication technologies as we do in furniture, food, and that kind of thing.

At Distance Lab, we're very interested in this theme of what I'm calling "slow communication," which is kind of picking up on themes from the slow food movement, which your listeners might know about. Slow food is really a reaction to fast food, in that fast food is served to you in a very robotic way and it's not necessarily healthy. You can be distracted by any number of things while you're eating it. Slow food is about more quality, controlling the environment so you have a very good experience from beginning to end. It's about the relationships with the people that you're dining with, the quality of the food and not being distracted.

We're just extending those ideas into the design of communication technologies. Can we create something that's different from the mobile phone? The mobile phone is kind of like fast food. What's the slow food of communication? We're controlling the entire environment. We're reducing distractions. We're enhancing your relationship. We're tailoring it to the specific type of relationship that you have or the specific kind of thing you want to get done in the communication.

That's where we think the most interesting action is going to be. We know how to send bits around the Internet. We know how to send audio and video around the Internet, pretty well nowadays. If you increase your broadband width, you can send even more bits, more video, and more audio. That just really leaves the problem in design. How are we going to design new communication technologies to take advantage of all these new and different ways that people like to? I'll leave it at that.

Okay, we haven't yet seen the long tail of communications. In my mind, we're just coming out of what I would call the "Henry Ford" stage of communications; where you can have any color you want as long as it's black. That's why I'm extremely interested in the work of the Distance Lab.

On that, I would like to thank you for your time. I appreciate our "call" was free, but the fact that you are giving me your time is a great social signal that meant something. Communications establishes and nourishes relationships and the signaling on this one, by you giving me your time, has initiated one. I hope to be seeing you soon, at the March 2009 Emerging Communications Conference.

Yes, I look forward to it. Thanks very much for having me.

Thank you very much.

Jan Linden Provides an Update on GIPS

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'; ?> Last week I had the pleasure of interviewing Jan Linden via Skype. GIPS became famous by providing the Codecs which originally powered Skype. These Codecs were a major component to Skype's success not only because one was wideband but because they were "smart"; rather than just coding and decoding audio, they were creatively engineered - particularly the wideband commercial Codec - to mitigate the problems of a less than ideal underlying network (i.e. the Internet).

Jan provides us with an update on what GIPS has been doing since.

The run time is 22 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Jan.


Transcript

Good morning, Jan.  How are you?

I'm good, thank you for having me.

Hey, welcome, especially since Global IP Solutions is a Gold Sponsor for the forthcoming Emerging Communications 2009 Conference.  Sponsorship is very appreciated, I think by everybody, because I think everybody realizes that without sponsors the tickets would be astronomical.  It would be double because of the venue prices. 

I guess, as a first question, what's best to ask is why GIPS sponsored?

That's a good question.  We look at different opportunities and this is definitely very different from your typical conference in this space.  It's all about the new stuff, what's exciting.  That's where we want to be because that what we're trying to really focus on being, at the forefront of what's happening.  This fits hand-in-glove for us. 

Excellent, so GIPS became famous because it provided the Codec, which powered Skype originally, although that's been taken in-house.  GIPS provided the wideband codec, a very smart codec that deals with packet loss, etc., exceptionally well.  The Codec still powers the likes of Gizmo.  We've not actually heard from GIPS in a while now, so I'd like to get a handle on what Global IP Solutions has been up to.

Sure, first of all, we continued in that direction.  We added many more customers, like Gizmo, but also IBM, Oracle, Google, AOL, Yahoo; the list is long, anyway, similar to Skype-type of solutions.  After that, we focused a lot on a couple of different tracks.  One is mobile.  The other one is video.  We realize that video is a big part of the future, so for the last four years we have done a lot of development in video and added customers on that side.  Then, also a little bit more on the enterprise side, so the Cisco's of IS, etc.

Most recently, as I mentioned, some mobile stuff.  One of the latest additions to our product portfolio was a voice engine, as we call it, for Apple iPhone, which is obviously a very exciting platform.  That's actually, what I'm going to talk about at eComm, later.

Okay, so in relation to the iPhone platform, what exactly are you guys offering application developers?

What we do, we are an enabling technology company.  We don't develop applications that you will see.  As you mentioned, we enabled Skype to get off the ground, and many others, by providing the media processing technology that's necessary.  The idea is that if we do that, the application developers can focus on building cool applications. 

It's very exciting to be part of this by providing very important building blocks for nice and cool applications, in this case, voice and video applications.  We can focus on getting the high quality, regardless of what network conditions you have, what device you're on.  We focus, pretty much, solely on that and therefore that's why you can get the good quality.  We give the application developer a toolbox, if you will, to add voice and video into their applications.

You guys are still engineering in what I'll call the Codec space, in terms of voice and codecs.

We are, but video as well.  We do a little bit about the actual codec.  Its things like echo cancellation, noise suppression, things that make the whole experience better.

Okay, so these are what you would term proprietary codecs, i.e. commercial codec development and then you have some kind of pricing scheme, royalty scheme, or whatever, in order to get that into developers' hands.

Yes, that's correct.  Proprietary is only part of it, I mean, we're very focused on standards.  We make sure that everything we do can interoperate with all standards.  We support, pretty much, every single standard Codec that's out there.  But, for many of our customers, there is no need to go license an expensive standard Codec.  They can use ours that are less expensive because we don't have to go to ten different companies and pay license fees.  The idea is that we provide a library you can integrate into your application and you pay us a license fee for that. 

A library of Codecs?

Codecs and other functionality, voice and video functionality.  It includes, as I mentioned, echo cancellation, file handling, a lot of things, everything you need to do in the media processing part.

Okay, so are you able to give me some kind of idea what value proposition you're giving application developers?  People could use a free codec, for example, the iLBC codec, or Speex.  What is the value proposition that GIPS offers application developers?

That's a good point because it's definitely possible to do things free.  Usually, when there is something for free, you're giving up something.  We know that.  You mentioned iLBC.  That's actually a Codec that we developed and made available, for free, to everybody.  We wanted to make sure there was a good codec available, for free.  But, on top of that, you need more things.  The value proposition is really to provide a quality level that you can't get out of the free stuff.  There are many reasons why we can achieve that.  The main reason is, of course, the amount of work we put in to do that. 

We also make it possible for the developers to really focus on their strengths.  If you get the free stuff, there is always something missing, and you need to add something.  We give a complete media processing solution, including things like handling the operating system, the sound cards on device, which is actually a very difficult task to do that, especially while maintaining good quality and low latency.

The platform you seem to have focused on, at least lately, has been the iPhone platform.  What is it that GIPS is offering on the iPhone platform?

The iPhone, obviously for us, as with everybody else, is an exciting platform.  It's really excited a whole mobile development area because it's a platform where you can do more things than in many others.  It's easier for people because it's similar to the Apple Mac development. 

We focused on it because there is a lot of excitement.  We see what we fit well, because again, where the coolest applications are developed, that's where they need our stuff.  One thing to mention, though, is that even though it's an exciting platform, there are some issues around it, in terms of not everything is available that you would like.  For example, when we want to add video here, because obviously, video conferencing is interesting, you can't get access to the video stream coming in from the camera, into the application.  These are things that it seems Apple is opening up one by one, but there are issues like that.

Okay, so if you guys can, at the moment, enable high quality audio on the iPhone, which is surprising, because it has a limited processor...

Yes, that's one of our focus things, to develop solutions that work, regardless of what type of processor you have, so we have solutions all the way from high-end PC's, and there you can do HD video.  You can't do that on an iPhone, but you have to limit yourself to what you can do.  You can do very high-quality audio.  You can actually do video, as well.

So, the iPhone ARM processor is good enough for processing quality, real-time voice, then?

Absolutely, if you have well optimized for that specific platform, you can't just take a standard PC application and port it.  You have to put a lot of effort into optimizing it for the ARM processor, which is something we've done.  That's one of the reasons why it sounds good and doesn't take all the CPU of the machine.  You still have plenty of CPU available, actually, when you're just running voice.

This is available today, for application developers on the iPhone.  Why are we not seeing Skype-type clients on the iPhone?  I haven't seen any that look any good; have you got customers who are doing this on the iPhone?  I don't know.  I'm a bit confused.

I think it takes time to get everything right.  We have several customers that are in the process of doing that, right now, Nimbus is one example.  There are some others out there.

Who's an example?

Nimbus, and there are some others that are doing applications.  I agree with you; not all of them are really good.  Some of the limitations are because of limitations of the SDK on the iPhone, but I think we have solved more than most people, in terms of getting this to work really well.  We're seeing a number of customers that are just launching or in the process of launching applications on this platform.  I think, come eComm, that we will probably be able to talk about more of those.

Okay, hopefully all the iPhone users will have a quality VoIP client, then, in the coming months?

That's what we hope and believe.  It's definitely possible with what we provide and what's possible what to develop on top of that.

Okay, with the iPhone, let's say you're not home, you're not using a Wi-Fi, and you're using 3G or 3.5G.  What's the quality like?

Actually, Apple doesn't allow you to use the 3G mostly, for this.  It depends, of course, on service providers.  That is an issue.  Otherwise, in general, we have similar solutions for other devices that do support 3G.  Our experience is that 3G - the biggest issue you will have is that you can get latency that is longer than you used to if you use the Wi-Fi.

And this is GSM-based 3G that you're speaking about?

Yes, because obviously, in Europe, 3G is much more built-out than it is here in the States.  We have much more experience of people actually using 3G for VoIP over there.  Here, myself, I use my Wi-Fi at home.  That works very, very well.

Have you tried over EVDO in the States?

We have done, not ourselves, but customers have done trials with that previously.  Again, the same issues with delay, an EVDO can also be bandwidth limited.  In essence, there is no difference for us.  We send packets, we receive packets, and we have to...

So, it's not optimized specifically to EVDO or 3G or HSDPA?

No, what we have is some technology deep inside of our engine that adapts very quickly to the type of network you're on.  From the high-level standpoint, you don't see that, but down in the middle there, we have something that quickly adapts to how much jitter there is in arrival times of packets, how much packet loss there is, and tries to compensate in the best way possible for that.  Therefore, we don't have to have a specific optimization for a certain network.  We have such a quickly adapting technology, that it will do that on the fly, which is very powerful if you are talking about fixed-mobile convergence, for example, when you switch between different networks.  You need to be able to quickly adapt to a new type of network, as well.

Okay, the FMC is an interesting point.  Obviously today, you have the likes of Truphone.  Truphone, today, will turn your iPod into a phone and let you do VoIP calls, or your N95, and it will use Wi-Fi and it will also use 3G.  So, do you feel that you're behind?

No, no, when it's available we offer the same as they do.  There is no difference in that perspective.  For example, on the iTouch, our voice engine runs there, as well.

You're not offering applications.  You're only there to aid application developers, correct?

That's correct.

You said with the iPhone, with many of the carriers you can't, or I don't know what you mean by can't.  Maybe you just mean in terms and conditions that you can't run the VoIP client.  Is that a terms and conditions thing?  I can't see a technical way of restricting it.

Actually, there is a way of restricting it for VoIP.  It's possible and they do that, at times.  Of course, even more prohibitive at times, are just fees in terms of how you pay for your data network.  There are many reasons why it's not always possible, but it depends on the scenario.  Apple has, on the iPhone, specifically made sure that you shouldn't compete with the regular ...

But, when you say Apple makes sure, do you mean contractually or in software?

In software

How do they achieve that?

By not giving you access to that part of the network for those types of applications.  It's a little bit complicated and it's changing by the day.  Next week it could be a different story.  It's been one of the struggles for people developing applications for VoIP on the iPhone, itself.  Of course, I'm not blaming Apple in any way for this.  I believe that's typically a part of the carrier scheme, here.

Okay, so are you saying that there is a lot of resistance to running VoIP applications on mobile phones coming from the mobile operators?

Yeah, there is, but it's also changing.  They are all realizing that they have to kind of jump on the train as well.  I think a couple of days ago; Verizon stated that they would be all VoIP for all their residential services.  We hear that there are a lot of 4G trials going on, where it's all going to be IP communication for the voice, as well.  Right now, there is definitely some resistance, but we also see that it's opening up.

Okay, I don't know if the Verizon one is quite true, but I suspect it's not.  Even if they did, even if you take the 4G scenario, there is a big difference between their VoIP and your VoIP, a third-party VoIP.  One will be acceptable and one won't.  I'm just saying the environment you must see is difficult, shall we say.

Yes, I agree with you, Lee, definitely not, just because a VoIP channel exists doesn't mean that it's easy for a third party.  They still want to have that control.  I think it is still going in that direction, that it is opening up.  There are other ways to make money than blocking out.

Could I get you to comment on video, generally, for mobile phones?  What do you see specifically in the iPhone?

Video is definitely a very interesting, but also schizophrenic, if you will, topic for mobile.  Depending on where in the world you are, there is very different up take on that.  In parts of Asia, there is a lot of video communication, between cell phones, going on, using a direct link.  In Europe and the U.S. there is much less of that.  But, it's definitely a very big interest in finding the right way of including it.  I think that's where we really try to focus, not to provide a pure voice or video solution.  That's not really the exciting part.  The exciting part is when it gets integrated to other applications and solutions, like social networking, gaming, collaboration, etc.  When you find a way to put it all together, that's when it gets exciting.  I think people are thinking in that way.  I think that's what's going to make the video experience really happen, and generate the market we think is there but hasn't really taken off, yet.

When do you think that will take off?  I'm not asking you, hopefully too hard, to look in a crystal ball, but you must have a feeling.  You're probably thinking in six month's time.

I think we are definitely seeing some of that happening, slowly.  Of course, it's hard to predict how much the economic downturn will affect any of these things, but I don't think it affects the development all that much.  It's more a matter of if it can be presented in the right way for the mass market.

On the iPhone, you mentioned that as well, we still are waiting for access to the video feed there as the last piece missing for us to be able to offer a video engine for the iPhone, ourselves, and then when have that you can move forward.  I believe, as you said, in about six months you will see things.  I think it's more than a year before you will see any significant volumes, though.

Okay, I'm being optimistic. 

I think that's your job, probably.

That's my job, to be optimistic.  [Laughs]  I just want to see a 'new world order', we'll call it. 

Don't we all.

Yeah, a new world order would be good for 2009.  [Laughter]

Yeah, let's try that.

[Laughter] Let's try that.  I wonder, if you guys have an API, and so on, I assume, or how do application developers work with your solutions?

We provide them an API with all sorts of functionality that they need to set up the call and influence what codec you're using, what settings you're using, etc.

Okay, so you guys should be running a tutorial at eComm.  We've been setting up tutorials as 7:30 to 8:30 in the evenings, and there are quite a few set up already.  Should we chat about that after this call?

Absolutely, let's do that.

One last question.  You're going to be speaking about enabling voice and video, with respect to the iPhone, the challenges.  Can you just give a brief outline of what you're going to be speaking about?

I'm going to talk mostly about the technical limitations we talked about.  I mentioned a couple, already, accessing the video cameras for the applications.  You can actually do two-way video conferencing.  There are some issues, in terms of the API's for voice play out and recording, that are very different from the regular Mac, which we have figured out how to work with.  There are challenges in terms of file access limited the application sandbox.  Maybe the biggest thing is this issue that you can't run applications in the background on the iPhone.  All of these things I'll talk more about and especially what has happened lately; these are constantly evolving.  Apple are coming up with new resolutions to some of them.  I think that's an important part of what's going on, here.

Okay, I very much appreciate you giving me a view of what GIPS has been up to.  I look forward to hearing about the engineering you've been doing around video, and in particular, the iPhone platform, and the challenges you've been overcoming there, to allow developers to have high-quality audio and video, particularly with the iPhone.  I look forward to that and I appreciate the time.

Thank you very much, Lee.  It was a pleasure talking to you and looking forward to seeing you soon.

Thank you very much, bye.

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Andreas Constantinou on Mobile OS's and App Stores

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'; ?> Last Thursday I had the pleasure of interviewing Andreas Constantinou via Skype.

The run time is 38 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Andreas.


Transcript

Good morning Andreas, how are you today?

Good morning, Lee.  I'm very good, thank you.

You are working for VisionMobile.  Could you say what you are doing there?

I'm the Research Director at VisionMobile.  We are an analyst firm doing a variety of things such as research reports, workshops, advisory work, and what we call "Market How Maps".  Basically, we specialize in mobile software, ecosystem strategy, services, open source, and definitely, I look into the forward-looking areas of the industry.

Okay, I took a quick look at the VisionMobile website.  The first blog post that hit me was "Network as a Service" (NaaS).  Could you tell me something about network as a service?

It's a very hot topic, that particular one, because it's all about reselling assets that operators have, which are mostly under exploited.  These are assets; like subscriber information, contacts, social graph, information about usage building, and what have you.  And secondly, services; exposing the likes of SMS and billing and chat and voicemail and MMS and any sort of operator service, to the mass market of developers.  That's the basic concept.

The reason why it's interesting is because it's really under exploited; i.e. there are a lot of developers and third parties who would like to tap into information about the user, such as their social graph, like ability to send messages to the user through a variety of means, voicemail, SMS, etc.  But, so far, that kind of access is limited to the top of the pyramid, meaning there are very few service providers who have aggregator agreements or very big...

Okay, so it's not available to developers on mass.

Exactly

The thing is, this notion of turning the network inside out, pretty much like Amazon has done with their infrastructure, has been on the go - that's a Telco 2.0 meme.  I know Martin and I have been speaking about that for many years, turning the network inside out. 

But the actual reality on the ground, even if you just took one core piece of information that operators have in their network, which is location, you see that they've done nothing, pretty much, with location, let alone other things.  Now, at the last eComm show, you saw Fire Eagle from Yahoo, which at least has some teeth to it.  When it comes to mobile operators, if they can't even expose location, this is just blue-sky thinking, surely.

I would say that they can expose location but for various reasons they've been very slow.  You're absolutely right; there is little out there.  In the U.K., there are location aggregators, but it's extremely difficult if you're a small developer house or a one-man-band developer, to go and approach operators.

You used to do it by aggregators, and location particularly, is on a per request charge.  It's very expensive to scale.  This is changing via what's called NaaS, meaning Network as a Service, where this is sort of moving from the top to the bottom of the pyramid.  It is happening over time, especially during 2007 and 2008, we have seen the Orange partner effort to launch many more API's, including location, Vodafone Betavine release, what is practically six API's, I believe excluding location.  There is BT Web21C, which also has five or six API's.  I think we're seeing the beginning of this NaaS market.

Okay, so the BTCN doesn't give you location.

I don't think so, no.

The Vodafone Betavine doesn't give you location, you said.

I have to double check, but I don't think it does.

Okay, does anybody give you location?

Yes, I can confirm there is now location, as it stands, on Betavine.  Orange does have a location API in what it calls "Instant API's" but it's in an Alpha stage.  It's likely that it's only available in Orange France, as well, as most Orange API's are.  In short, a location reflects, pretty much, the status of all other API's, which is that of a nascent stage, with a lot of teething problems.

Yeah, but this is 2009 and we were talking about telecom API's back in 2005, pretty strongly.  I must admit; I don't have a great deal of enthusiasm that anything quick will happen.  I think what we're doing is hitting on a key issue, which I'm sure you'll accept, and that is the lack of innovation.  I think you're in a position where you could comment on the lack of innovation in the mobile industry.  Firstly, do you agree that there is a lack of innovation, and if you do, why do you think there is a lack of innovation?

There is a lack of innovation, primarily because operators who control most of the money, around seventy percent of the revenue in the industry, and the delivery of services are the worst innovators in the industry.  They're extremely slow.  They usually have an ivory tower attitude.  The operator organizations, typically, descended from a network-centric, a closed network view where everything is tightly specified and controlled.  The lack of innovation is because there wasn't the opportunity for the bottom of the pyramid to engage and deliver services, whatever these are, voice, or data, on mobile phones.

What changes do you see?  I seem to hear a hint in your voice that the bottom of the pyramid, as in the mass developers, every man may have opportunities.  Where do you see this opportunity, again, assuming you do, but your voice seems to indicate that you do?

There is definitely an opportunity, but it's one that's going to be unfolding very slowly.  I totally agree with your criticism of the lack of innovation, particularly the slow evolution of this NaaS market.  API's are becoming available for the bottom of the pyramid, but I don't think we'll have reliable cross-operator location, for example, provided before the end of 2010.  Even that might be ambitious because there is the issue of each operator providing it independently, and secondly, someone like the GSMA having a sort of way to abstract these APIs, so essentially, you can access any subscriber, not just a single operator subscriber.

GSMA does have an initiative in place, but judging by the network speed of how services have evolved, I think NaaS will also be evolving in network speeds, and not web speeds, meaning telephony network speeds rather than Telco 2.0 speeds.

Okay, so you don't sound overly optimistic of the fast pace and innovation in mobile.  Am I correct?

Yes, you are correct.  The only place where there is innovation is where there is an "open platform".  I hesitate to use the word because it's over used.  In platforms where you have a couple of things, one is an open access to API's, whether these are network or device API's.  Secondly, there is an open route to commercialization.  That means ability for any third party, big or small, to take their service to market.  These two examples - considered the applications developers have been able to develop on Symbian systems since 2000, until recently.  Then, consider the commercial route to market that the likes of the Apple's App Store have established.  From 2008, with some exceptions, developers have had open route to market, again, from a commercial perspective rather than just API's.

Okay, so regarding application developers having a route to market, you've got the App Store.  You have Google's Marketplace.  Are you aware of cCommunity, with T-Mobile?

Each operator is trying to do their own mobile applications store.  We've done some research on this topic.  We published an article two months ago, called "The Mobile Application Store Phenomenon," where we looked at two things.  One was a side-by-side comparison of five vendors of mobile applications stores.  We saw the Apple App Store, Qualcomm Brew, Nokia Download, Handango, and GetJar. 

We also looked at what is it that makes a mobile application store successful.  What is the recipe behind a successful mobile application store, like Apple's App Store?  We came up with a five-point list, which you can read on our article, rather than me going into a discussion here.  It's a rather complicated solution to develop, for any one player, whether it is OEM or operator.

Okay, so we've had pessimism of innovation in mobile, and probably pessimism is reality.  Where do you see the opportunity, where is your hope?  You can say "none" if you like.  [Laughs]

I'm an optimist by nature so I tend to gravitate towards optimism.  I would say this optimism is in the resolution and slight convergence of choices for delivering services, and developing handsets, meaning it's easier to develop services - let's say, since 2008 onwards, and certainly moving forward.  The choices for developing smart phones today are clear, S60 or Android.  The choices for deploying services are clear, Java for mass market or if you want to have a quick demo, use Android or the iPhone platform.  The choices for [13:01.0 unclear] won't change.  There was a lot of debate whether [13:05.9 unclear] would be around.  They are around; they will be around for a long time. 

I think we have some clarity and consolidation into the multitude of OS's.  The choices a developer or an OEM had to make or had to decide upon, but nothing is clear.  So I look at this with optimism.

So, in summary, what's your optimism?

In summary, both mobile application developers will have a gradually easier way of deploying applications and services, mass market.

It doesn't get me that excited.

Well...

It sounds rather glacial.

It is exciting, only if you look at it from a high level.  You won't see a difference from one month to the next month.  The immediate differences you have seen is anyone who wants to demo something to a large audience, now goes to iPhone or Android because of the reasons I mentioned earlier.  There is a difference there in going to market. 

I know you're trying to play all even, and so on, in the way you're talking about platforms, but what you've just said there is people want to demo something, they will use the Google Store of they'll use the iTunes Store.  That, in itself, seems to be saying that the other players are screwed, going forward.

Nokia Download, is it any good, yes or no?

If we're looking at mobile application stores, Nokia Download is pretty much a disappointment, both for Nokia and a failure for everyone else.

So Nokia Download is a failure for Nokia.  Why is it a failure, briefly?

Briefly, because they failed to get four out of five ingredients of the mobile application store right.  These ingredients they failed to get are decent revenue share for developers, other than premium SMS, distribution is partial.  Provisioning on handsets is again, partial and it's only on a case-by-case basis, depending on which region the handset is sold into.  On-device discovery doesn't have a global search.  It's split down into shop and shops.  Even Nokia's own applications are hard to find.  There is no transparent way of submitting your own applications.  Pretty much, everything that the iPhone App Store got right, Nokia Download got wrong.

How could Nokia get four out of five wrong?  They had an example to look at.  They had the iPhone Store, iTunes.  How did they manage to get four out of five wrong?

If you look back, Nokia had Prime Minute up until June 2006, where it replaced this online marketplace with Nokia Content Discover (NCD).  Essentially, back then with Prime Minute, you had the very well designed, well-structured marketplace for submitting, pricing, and distributing your applications.  But that was network only.  There was no on-device storefront. 

They replaced that with NCD, which was an on-device storefront.  It was the wrong decision to start with - it all started back then with the very wrong decision to shut down Prime Minute.  Back then, the decision was, I believe, because they were having a hard time selling Prime Minute to operators.  Then, pretty much no one, perhaps with the exception of Qualcomm Brew, had a control of the entire service delivery chain, meaning controlling everything from the marketplace, to the on-device storefront.

Nokia, I think, got quite a few things wrong.  The App Store wasn't around to copy back in 2006 or 2007.  Still, they could have done things much better than they did.  It was just a quick and dirty solution.

We're now in 2009.  You would have thought; they've got something to look at.  They could have achieved something, by now.  It's just a case of them falling further and further behind, surely.

Yes, I think they will have admit to that themselves.  I remember being on an analyst call with Nokia and hearing one of their VP's say, "We definitely have a lot of things to learn from the Apple App Store". 

Okay, so you have a computer manufacturer, Apple.  You've got an Internet search engine, Google.  Both have demonstrated to the mobile industry how to do things, in terms of offering applications all the way through to delivery.  Would you agree that a computer manufacturer and a search engine, people from outside of the space, are actually leading the way, leading the march?

I would agree about Apple; I wouldn't agree about Google.  Google, I see as an advertising company, whose inventory is delivered by search mechanism, a very good search engine.  But, the Android market has still not proven itself.  It's very, very far away from the numbers that the Apple App Store is making, in terms of revenues and downloads.  It still hasn't proven itself, in terms of the success of Android, whether it will present the single platform versus a fragmented platform for developers.  We haven't seen any significant innovation in the industrial design.  So Google still has a lot of things to prove in the mobile industry.  Apple is far more of a role model.  That is because it is a single player who dictated to operators how it was going to run things.  It was able to control everything from top to bottom.

In saying that Nokia Download was a failure, out of whatever five metrics you used - four out of five; it was a failure.  How does the Android market compare?

It still is somewhat early, but from the parts of this mobile application store recipe that are clear, they have some elements they've got right, which is on-device discovery and provisioning.  Because of their lack of handsets, it's unclear how distribution will work, whether or not the application developer will be able to distribute to all Android handsets or if there will be some OEM restrictions.  It's unclear whether operators who launch more devices like the G1 will have any additional certification requirements, which creates the problem that Brew is facing, like having very stringent certification requirements.  As to a centralized billing, I cannot offer you an opinion at this stage, simply because we have not studied the particular solution in depth.

Okay, so we're beginning to see a shift in the mobile industry, in terms of power, the balance of power.  Would you care to describe how the balance of power is shifting in the mobile industry?

Absolutely, you have to look back a few years, as far back as the early 1990's, when there were the first handsets.  Where you would see the IBM model of the early 1980's, meaning the all-in-one company, which integrated everything from hardware to software, to logistics, the whole thing.  It was a vertically integrated model, similar to the one IBM had in the early 1980's. 

Over time, this has moved to a horizontal model again now that is now changing.  Trying to answer your question a bit more directly, the power now is moving back into a vertical arrangement, to the players who can put together all the necessary elements from handset, including hardware and software and the UI, to the services and the developer SDK and platform.  The players who have the resources and the ability to put together both access to these services and the handset, under one roof, we see a consistent consolidation of power along these vendors. 

Let me give you some examples.  These are vendors like Qualcomm, who controls everything from hardware and IPR, to service delivery enablers.  You have Nokia, obviously, now all on Symbian and via the Symbian Foundation has access to the complete stack.  It owns Qt for service delivery.  It owns - has SDK's go to market routes etc. 

How does Qt, Qtopia enable service delivery?

Qt is very interesting.  In fact, I would say if Qt knew that it was the only choice for Nokia during the acquisition, it would have made a much higher sale price, rather than the one hundred or so Euros that it made back then.

Hundred Euros?

Sorry, hundred million Euros.  Qt will be used for Nokia to deliver its own signature applications, its own uniquely branded, unique flavor applications.  Secondly, its Ovi services.  The reason I mentioned Qt and Trolltech's unique position is because it's the only application environment that is rich enough for someone to write core applications on top and it can be ported on both mobile and PC and MID or non-mobile environments.  It's exactly the solution that Nokia was looking for at that stage, as I said, for Ovi and its own applications.  There is no other type of solution that allows Nokia to port its services and applications on such a wide variety of handsets. 

Can you pass comment on Ovi?

At this point, Nokia is the only one with enough cash creating profits to invest massively in services.  Ovi, I think, is just unfolding.  There are a lot of deals happening with operators, with brands, with service providers behind the scenes.  I believe it's the cornerstone of Nokia's transformation into an Internet company, meaning a way from a manufacturer of handsets into an Internet company, which is providing services across any handset, competitor handsets included, PC's, home, the living room, etc.  As I said, we've only seen the tail of the lion.  We haven't seen the lion, the majority of the power of Ovi and the services that Nokia is building behind it. 

Okay, if I look at Ovi website at the moment, it reminds me a little bit of the Apple website they designed.  It looks a bit like MobileMe, some of the graphics being used here.  The last time I tried to use a Nokia service; it was downloadable for Windows only.  My few experiences - when I've tried using Nokia software hasn't actually been favorable at all, to be honest.  Do you see the likes of Ovi running up against Apple, with their App store?

I wouldn't compare Ovi to the App store.  I would compare Nokia Download, as part of Ovi, to the App Store.  I would say firstly, Ovi has S60 clients for each one of its services.  You have to give it some credit for trying to do too many things at the same time, even being such a huge corporation.  If you look at other OEM's, no other OEM's come close to releasing so many services, one after the other.  Overall, Ovi is competing with the likes of Apple, although Ovi is more of an Internet company, the services company, whereas Apple primarily makes money from manufacturing, not from subscriptions.

The interesting thing to try and predict is whether the other OEM's, the other handset OEM's will be so desperate for their own services, for service revenue ad so cash strapped, as they are today, that they will end up licensing Ovi, maybe co-brand or with a white label license.  They will have Ovi as their only, or one of the very few options available to them for generating post-sales revenue.

Have you looked at all at Xpress Music, from Nokia?  Again, I looked at that and I just personally saw failings.

The one surprising thing about Nokia's music services is the lack of or relatively lack of DRM or tied DRM.  With the new handset, you get a one-year subscription to a whole lot of music, which is not monetized, traditionally, on a per track basis but on an unlimited basis.  That makes me wonder how Nokia is going to make that money up in terms of payments to the music labels.  Other than that, I haven't played with the service myself, so I couldn't tell you if it has glitches here and there.  I imagine it has.

Okay, why do you think Nokia went in to fully acquire Symbian?

It's a rather complex argument.  If I try and simplify that, Symbian was costing Nokia over a hundred million dollars per year.  It had forty-eight percent of ownership so relative control but not one hundred percent control over the source code.  The platform was closed to innovation.  It was difficult for third-party developers to build on top of Symbian, at least substantially. 

By acquiring Symbian, for which by the way paid about the equivalent of two and a half years of royalties, by acquiring Symbian, Nokia firstly reduces its operating expenses.  Secondly, the Symbian Foundation, the operations around Symbian are much leaner.  It can control the roadmap of Symbian more effectively because it will have the most engineers working on the source code.  Also, by going open source, and zero royalty - technically that's not one hundred percent true - by going open source, it decentivizes OEM's from using Microsoft.  It sort of pushes Microsoft into becoming even more irrelevant.  More importantly, it took out UIQ and MOAP from being competitors.

Okay, have you looked at LiMo? 

Oh yes, in depth

What do you feel about LiMo?  Can you share some opinions on LiMo?

Yes, LiMo started with an extremely impressive lineup of founders, the Who's Who of open source, in both operators and manufacturers.  Over the last three years, LiMo has primarily focused on getting new members on and getting industry endorsement, with very little on actually producing a single software base for handsets. 

In fact, if you ask the LiMo Foundation whether all the handsets that are LiMo compliant have even the same piece of software, even how small that might be; you will not get a straight answer.  What I mean is that most of the LiMo efforts and most of the LiMo success is in helping software vendors get operator attention, via the foundation, and help market its members, especially the smaller ones, rather than being a standards body that mandates or defines a specific software stack for handsets, which it was supposed to be initially.

Okay, that's news to me.  You also have mentioned before that Android has a darker side.  You speak about fragmentation and control.  Tell me about the darker side of Android.

There are two main problems with Android, as it stands.  One is the fragmentation and there is a lot of debate.

Can you tell me more about the fragmentation?

The APL2 license, the Apache 2 license says that you can fork, you can branch the source code without needing to contribute any of your modifications to that source code, back to the community.  In that sense, it's a non-copyleft license.  Now, that means that essentially, you can have as many Android flavors as you have phones, which of course creates a problem that developers write one Android application and they have to port to every single handset model, which is what you have with Java.  This is the worst-case scenario.  I think things will be less fragmented but still fragmented.  Although Google is rumored to be using some sort of agreement, a non-fragmentation agreement, in practice there will be differences across OEM's.  Fundamentally, OEM's need to change the operating system software in order to create differentiation.  That is both on the UI side and on the middleware side.  Android will end up with a lot of fragmentation.

Do you see any other problems with Android?

Yes, its industrial design suffers at the moment.  People were expecting far more from the G1, a far sexier device. 

It's been selling very well.

Yes, but again, if you see the industrial design behind the mass marketed Nokia handsets, it's just amazing how Nokia has been able to slightly alter the plastics, material, and the format and buttons and everything else, and create very appealing designs. 

Companies like HTC, or generally the Asian or DM type of manufacturer do not have an edge on industrial design.  Now, at the same time, it's worth noting that HTC acquired an industrial design firm based in San Francisco, which was very well respected.  We should be seeing some far cooler handsets from HTC.  But still, given that Android does not provide any form of industrial design as part of the package, it will easily face the problems that Windows Mobile is facing, which is a lot of handsets from lesser-known ODM's, but quite boring handsets, as such.

Okay, so Android may end up being predominately on ugly handsets, shall we say?

That's correct.

How do you feel about Windows Mobile, looking forward?

It's had a lot of potential, but I think, especially since the third quarter, it's facing challenge after challenge.  In the third quarter, it was the first quarter where both iPhone and RIM had more sales than Windows Mobile, despite Windows Mobile being around since 2002. 

The major problems it's facing are; it's still an enterprise phone.  The major OEM's, the tier one OEM's will only use it as a high-end prosumer or enterprise phone.  The smaller ODM's don't have the industrial design expertise to create cool consumer phones.  Windows Mobile next generation, I believe it's 7, is way late.  We were expecting it definitely in 2008.  It won't be ready, according to several sources, before the end of 2009. 

In addition, Microsoft recently acknowledged that they are spreading themselves too thin on too many ODM's and too many manufacturers, whereas their new strategy is more resources on fewer handset models, which are higher sellers.

Almost finally, I would like to ask about Brew.  Are there any feelings there and their position of Brew in the marketplace, looking forward?

Brew, overall, in the last one or two years, and what's continually predicted for 2009, has a market share of around eleven percent of total sales, which is pretty impressive.  One in ten handsets is Brew-based.  However, if you look at the revenues the QIS division is making, last time I checked it was below eight percent of the total revenues.  If you look back at why Brew was created, it was created to drive sales of the Qualcomm chipset's QTC business, and QTL the licensing business, which make up about fifteen to thirty percent of Qualcomm revenues: which make up about fifty and thirty percent of Qualcomm revenues, respectively

Since Brew isn't making that much money, they are looking at alternatives.  There are a lot of handsets shipping with Windows Mobile on top of Qualcomm chipsets.  There is what appears to be significant movement at Qualcomm B and behind this Brew mobile platform, the new mobile platform they announced a few months ago, for which unfortunately, there isn't enough detail out yet on what exactly is being planned.  There are discussions about a deep integration of Flash on Brew, but what is not clear is what is the future for UiOne, how will Flash interact with UiOne commercially, and generally, I would say there is some uncertainty for Brew as an OS.  Certainly, not for Qualcomm as a chipset vendor, or IPR licensor.

Looking ahead, let's pretend we're putting bets on at the bookies.  Which horses are you going to back in the race circuit, and why?

I would definitely back Qualcomm, both because of the expertise - it has really strong people on board, everywhere you look at Qualcomm; the teams there are top notch; and, because of its existing investments and its ability to invest a lot of new chipsets and new platforms.

I would continue banking on Apple.  Steve Jobs, now, is apparently taking a step back, due to health issues, but it's the single company that can command everything from chipsets to services. 

I would also say Intel.  This is mostly a hunch because they are investing massively in their new Atom processor, in which case, they're competing with Qualcomm and ARM.  Obviously, we know that there is one billion plus handsets shipping a year so chipset wise, there is a huge market for anyone. 

Covering chipsets and OS's as horses here.

Yes

Okay

In the case of Intel, I would say mostly chipsets because Moblin is only good for MID's which is a really small market now.

In terms of other players, let me think; I wouldn't bank on LiMo.  It's quite clear that there is an expiry date.

And Android?

That's a difficult one to predict.  There are a lot of things in its favor, an extremely strong architecture and OEM and M&O that has operator endorsement.  At the same time, the developer stories are not clear.  As I said, whether we will have fragmentation or not, as I said, I'm still not convinced whether we will see very sexy devices, really hot sellers coming with an Android OS.

If you look at Linux, Linux didn't specify aluminum and glass computer cases, but Linux is powering the Worldwide Web.

But there you're making - you're drawing a parallel to the PC or Internet industry, which is totally different.  Users will never specify what software they want on their handsets, which is why you need to have some correlation between the OS and the industrial design, meaning a good OS will only sell if it comes into a good industrial design.

So, people are not going to be asking for an OS at the shop; they're going to be saying small and pink.

Definitely, yeah, that's never going to happen.  There is absolutely no reason for it to happen.  It would be distorting the consumer perception to say that, or to embark on such an effort.

Okay, so industrial design - us geeks might talk about OS's but the average consumer is more industrial design

It's all about the package.  It doesn't matter what you have inside; it's about the package.  Of course, I'm not saying it doesn't matter if the OS is buggy or not, of course it matters.  That's part of the package.  If the user experience is smooth, if you get what you expect, don't have any problems calling someone, it's straightforward to text a person, etc., by and large you need a strong industrial design to win, in terms of consumer preferences.

It sounds to me like the iPhone is just going to keep getting stronger. 

I would agree, with a small reservation, regarding whether Apple's ability to create innovative designs will saturate because obviously, everyone is talking about the iPhone Nano now.  That's like a small version of the iPhone.  Nokia has tens of models out every year.  How can you cater to all the different consumer tastes?  You can't do that with two or three models.

Have you looked at the Nokia Touch?

Yes

It feels it lags behind the iPhone, it doesn't have two point touch.  It isn't as simple to use.  It just doesn't feel as intuitive.  Okay, it came after the iPhone, but it certainly didn't catch up with it, let alone, go ahead of it.  I must admit, I do feel disappointed in Nokia's Touch phone.

Yeah, it's really a touch screen UI, strapped on top of a Symbian OS.

Yeah, exactly, that's the feeling that you get.

It's certainly not designed from scratch.

Okay, it's been really fantastic speaking with you.  We're just coming up for the hour here, so I better let you get on with your day.  Thank you very much, Andreas.

Thanks for the opportunity, Lee.

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'; ?> Last Wednesday I had the pleasure of interviewing Sascha Meinrath (who will be one of the keynote speakers) via Skype.

The run time is 46 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Sascha.


Transcript

Good morning, Sascha.  How are you?

I'm doing well.  Good morning to you. 

What time is it where you are?

Where we are, it is now about 10:30.  I've already had my first meetings of the day.  [Laughs]

Okay, well, it's 4:30 p.m. here, and I've got large mug of coffee so I'm all good for you.  So, I'm really excited to be speaking with you.  I see that you're the Research Director for the New America Foundation's Wireless Future Program.  Could you say a few words on what the Wireless Future Program is?

Sure, Wireless Future Program has been engaged, the past seven years, in telecommunications reform.  In particular, it's been particularly focused on spectrum, the public airwaves here, in the United States, and innovation in terms of how it's allocated and used, and who has access to it.  A lot of what we've pushed for are things like opening up spectrum to unlicensed devices and reallocating spectrum for public access, things of that sort.

I also head up what is going to become the Open Technology Initiative, here at New America Foundation, which will be looking at open architecture, open source, open API, kind of the open side of these technologies that are happening.  So everything from cell phones and open networks on cellular networks, to open source software and design.

Okay, the Open Technology Initiative sound pretty interesting, so let me make a note here to circle back on you, a little later, with questions on that.  So, looking here at the New America Foundation's Board of Directors, I see the Eric Schmidt, the CEO of Google is the Chairman.

Yes, and he's actually been with New America since before his days at Google.  He's been on our board for a number of years, now.  Recently, this past year, he stepped up and decided that he wanted to put a bit more time and energy behind the Foundation, and has stepped up as Chairman of the Board.  He got a lot of press for it.  What was not really talked about so much is that he's been part of this institution for quite a number of years.

[Laughs]  Okay, I'm just laughing because obviously I picked up the sort of Google sense, the Google significance to it and what it could mean, except you're saying he's been on the board for years, anyway.

A lot of people want to really read in that this means Google in some way has its fingers in the Foundation, and the reality is that's not really true.  He happens to now be chairman of our board, and CEO of Google.  The reality is that there are some areas where some of the work we're doing aligns with what Google wants to do, as well, and we're happy to work together and partner in those areas, but Google doesn't have any official space or place inside this organization.

Okay, thanks a lot for that clarification.  I'm going to jump right into the deep end here, where I really want to go.  You talk about a status quo in communications.  Could I ask you to describe that status quo?

Sure, let me exemplify it straight out of our own historical records here, in the United States, which in terms of licensure and who has access to much needed resources, and it could be rights-of-way access, but I'll focus on the public airwaves part of things.  Starting in the 1920's and into the 1930's, when the Federal Communications Commission, sort of the highest, most important space for telecommunications policy making in the United States, when they decided, back in 1934 and onwards, that we had to divvy-up the airwaves, it was based on the newest, most important, cutting edge, technology of the pre-WWII society.  Unfortunately, that kind of licensure regime has, effectively, continued to be in place, right up through and until today.

When people get licenses, they get a specific license and a specific location and at a specific power, which ends up being incredibly inefficient.  A lot of things have changed since the 1930's.  We have transistors, computers, and digital technology.  That is not really taken into account in terms of shifts in how we allocate the public airwaves.  What this has led to, then, is an artificial scarcity, which keeps certain incumbencies in place.  In fact, we have sort of an oligopoly on a lot of the airwaves, but it also keeps most of the populace out of being able to use the airwaves, for various uses. 

The status quo is very much about maintaining this oligopolistic system of maintaining artificial scarcity, of ensuring that the incumbents still have control over this medium, and that the actual owners of the public airwaves are kept out of this medium.  What it boils down to is that we're really fighting to ensure that new technologies and innovations, things like digital computers and digital technology, are taken into account when we're setting up our spectrum licensure.

Okay, did you see the comments that Lessig made, regarding the FCC, recently?  Are you able to pass any comment on them?

The knee-jerk reaction is often to jettison everything.  I think there is a lot of jettisoning that needs to take place.  We need to shift, dramatically, how we license things.  But, you can't just throw everything out without an alternative for how to take care of incredibly important areas of telecommunications policy.  If we were to jettison the FCC, we would end up being stagnant in ways that are even worse than the current situation.  I still have hope that a new FCC will be more proactive in instituting much needed reforms.  I'm still hopeful that a new staff will be much more aligned with the public interest coalitions that have been working here, in D.C., and pushing for reforms that really meet the needs of the general populace. 

I don't want to throw out the baby and the bath water.  [Laughter]  I really want to look at how we can have meaningful reforms and interventions into a system that is clearly broken.  Lessig was very correct in that.  Still, it has a lot of positive aspects to it. 

Okay, and this status quo, you've described it as inefficient, stagnant, overpriced, command-and-control.  That is fairly - that's not a light viewpoint.  You feel very strongly that a status quo that we have is not acceptable. 

It is completely unacceptable.  I speak as somebody who has served a couple of terms as a member of the board of directors for my local community radio station.  I've set up a low power, FM radio station.  I've fought, for half a decade, to get a license for our local community to have its own radio station. 

These sorts of battles - it's very clear that media diversity has been thrown out of the window.  Local control of the media has been thrown out of the window over the last eight years.  These are reforms that need to be made.  We really need to re-empower the populace to take control over what is ours; the public airwaves are held in trust for us to use, and has been granted to corporations and entities that have made incredibly inefficient use of them. 

Government research - National Science Foundation here in the United States has conducted extensive research on actual spectrum usage.  What we found is that even though the allocations of space - this part for FM radio, that part for AM radio, this part for television broadcast - the allocations show a completely full spectrum.  When you look at the assignments, you find, "CBS gets this station, and WRFU gets that station".  These assignments show there is a lot of empty space, but then when you look at actual use, what's happening on the ground, you find that over ninety percent of the airwaves are vacant, in any specific location in any specific time.

You can imagine a resource that's being used less than ten percent efficiently, and that's what we have, today, with the public airwaves.  I look at that and I look at the scarcity, and I look at the desire to make better use of the public airwaves, by people all across the country, and I think that's egregiously unfair.

So, then, I would like to ask what alternatives do exist?

There are many alternatives.  One of the big ones we're pushing for is called "Opportunistic Spectrum Reuse".  People can think of this in terms of a Wi-Fi device that can scan and find an open channel.  Or, if you remember home telephones, radiotelephones, where you would hit the on button and it might scan a number of channels and choose the one that had the clearest signal.  These technologies have been around for quite some time. 

With the television white space and in the spaces that we used to - if you were flipping through your television, you would have snow on your screen; those spaces can be reutilized for broadband access and for all sorts of different purposes.  We've pushed very hard at the FCC to allow unused television spaces to be used by next generation hardware or software, etc.  This is a fundamental shift in how we license our spectrums, and basically says, "Look, as long as we're using less than ten percent of the space, let's reuse the unallocated space, the underutilized space, on an ad hoc basis, by next generation hardware, so people can do all sorts of new, innovative things with it".  That's a huge change. 

The second one that we've been fighting for, and have lost thus far, is what's called "Interference Temperature," which is that in the same was as a rock concert, people in the audience can whisper, or yell for that matter, and not be disruptive to the concert itself, we want to see very low powered usage on occupied channels.

The idea is if you're sitting next to a 100,000-watt television transmitter and you want to utilize a device to connect your laptop computer to your television, fifteen feet away, you should be allowed to do that in the same space.  Of course, the incumbents have said, "If you allow any of these things, it will destroy radio, or television," or whatever it is that they own or license.  Of course, time and time again, we've found that these claims of disruption have been blown way out of proportion.  The disruptions that have been promised have never come to pass.

Okay, Yochai Benkler's Wealth of Networks comes to mind.

Absolutely

So, do you have some more optimism, now that Kevin Martin has stepped down [at the FCC] and you have Julius stepping up [as chairman of the FCC]?

Yeah

Yes - more hope?

I have a lot more hope.  You know, I've worked with Julius first on the campaign, and with the transition teams, and he gets a lot of these new ideas, in terms of innovation and shifting our regulations and policies to take advantage of computers, digital technologies and other advancements that have happened in the past half century, frankly.  So I'm very hopeful that a newly constituted FCC, with him at the helm, or with somebody else at the helm, would be fantastically much more receptive to a lot of the ideas that we've been talking about for years, but it's faced a lot of resistance from regulators.

So, you see some traction coming?

Absolutely, it's very clear that they've pulled together an "A" team of thinkers and innovators to contemplate what are the new policies that we're going to be implementing or looking at, in the next few years.  That gives me a lot of hope because when you get the engineers in the same room, and they're talking off the record, there is a lot of eye-to-eye agreement on what needs to happen.  It's only once the PR spin, and what have you, gets thrown into the mix, that you end up with people on opposite sides of the table on these issues.

Okay, so what opportunities do you see?

Gosh, everything from reuse of underutilized spectrum, to rolling back some of the liberalization that has allowed for media conglomerization in unprecedented rates.  What we've seen, over the past five years - the destruction of local media, the "crisis" that's whelming in things like newspapers, here, in the United States is incredibly destructive to the health of our civil society.  That needs to be addressed. 

We need to look at everything, from how we allocate new spectrum, in terms of whether we should continue to pursue this auction system, which guarantees that corporations fight it out - whereas public interest is completely unable to afford even the licenses that are out there, or whether we look at things - everywhere from network neutrality, to how we view network management and how we view universal service fund reform, in terms of telephone versus Internet. 

All of these are issues that are going to be coming to the fore, over the next year or two, all of which are going to have to be addressed by the FCC.  Many of these have been pushed down the road by the current FCC, for the new FCC to have to deal with.

Okay, I know it's may be slightly off topic, but are you able to pass comment on 700 MHz, and your opinion of how that went?

Sure, 700 MHz was a mixed bag, to say the least.  What we have is a number of different allocations within the 700 -800 MHz range that have been auctioned off, some previously, a couple of years back, and then a huge auction that took place from January to March of 2008.  That second auction, the 2008 auction, raised close to twenty billion dollars.  The big winners were groups like Verizon, the same incumbents that have been incumbents [laughs] for quite some time now.

One of the elements that was a huge win was what's called the "Open Platform Conditions," which mandated that if you have the 20 MHz of space that Verizon won, for about 4.8 billion dollars, then you had to open up your network and you had to allow any device to be attached to this wireless network that consumers and users wanted to bring to that network.  Really, what it is, is a precedent to bring back what's called Carterphone.  On the wire line, here in the United States, there was a Supreme Court decision, in 1968, the Carterphone Decision, which mandated that you could attach what's called "foreign attachments" to any network.  What foreign attachments meant was everything from what became answering machines, to modems, which of course, is what allowed for the Internet to exist in the first place.  Without the Carterphone Decision, there would have been no Internet.

Unfortunately, in the wireless realm, we've never had a Carterphone kind of decision applied.  So, the Open Platform Mandate in the 700 MHz harkens back to this history of allowing foreign attachments, allowing devices to be attached to these networks, so long as they do not harm the network.  It is a giant leap forward, in terms of empowering customers and end users to start building next generation systems, technologies, applications, and services - all of that on a wireless medium as opposed to just the wire line medium.

On the other hand, also in the 700 MHz, you had the D Block, which was a block that was supposed to be utilized for public safety, and to create a national telecommunications infrastructure, with interoperable technologies, for public safety use.  That has been a stagnant disaster. 

I wrote an article about this for Government Technology Magazine, where I interviewed CIO's of places like New York, San Francisco, Houston, and major cities, that really desperately need an interoperable public safety network for disaster response.  They have been waiting for years for the FCC to figure out how to do this. 

In many ways, the D Block is an exemplar of how the FCC has had it's hands tied, in terms of having a mandate by Congress to have to auction this off, but also has been unable to really reinvent itself and institute innovative solutions to address the needs of public safety community, in this case, but the general populace, more generally speaking.

Okay, thanks a lot for your views there on 700 Mhz. I've got a very simple, and it could be a naïve question, but what I never understood with allowing this "foreign attachments" is that when I think of GSM, I can take my SIM card and put it in any device.  For the fancier sports cars out there, you have security systems, where you put in a SIM.  If you car is stolen, it rings you or a main center, automatically.  So, with SIM cards, you can put them into anything.  If I roam into the States, I can take any device I want and it attaches.  So, I never quite understood this because I didn't see anything different to what we have, today, except maybe on paper, it says it's okay.

You have to view it in regards of what are you allowed to do on these networks.  You can take your SIM card and move it around to any SIM-compatible, wireless telephone or similar device.  Chances are, that's actually not allowed by your terms of service with the providers, at least not in the United States, and probably internationally, for the most part.  Now, people do it en masse and it's sort of ignored.

Where you really start running into problems is when you say, "I have a data plan on my cell phone.  Why can't I use my cell phone to tether it to my laptop and get free Internet through that?  Why should I have to buy an EVDO card, or some other device for my laptop, when I'm already paying once for a data plan on my cell phone?" 

The reality is that the providers don't want you to share your data plan amongst other devices; they only want you to buy one data plan for your cell phone, one data plan for your laptop, etc.  This is where the Foreign Attachments Mandate is really important, in that you should be able to take your SIM card and not just be able to put it into your car, but to put it into any device that you want, that follows the standards of connectivity on a wireless, telephony network, and have that interoperate with that network.  You should be able to put a computer - you should be able to put - whatever it is, that should be interoperable with the cellular network, and utilize those devices as you, the consumer, the end user sees fit. 

These are places where we see the lock down that's really in place.  You can't really use any service or any application on the cellular telephony networks.  In fact, whereas that one car might use your SIM car, chances are that car's manufacturer has made some specific deal with that cellular network to allow for that usage to take place, is paying some fee or licensure, etc. 

All of this stuff really is incredibly disheartening for innovation and development of next generation applications and services.  It really stagnates that whole market sector.  When I look at all the different devices you could connect to the Internet, the wire line Internet versus the few devices you can actually connect to a cellular telephony network, I think the Carterphone versus non-Carterphone regimes really become clear.

Okay, so thanks for letting me know that.  You have said that we're at a critical juncture.

Absolutely

Do you want to describe that juncture?

Sure, there are three elements to what is creating this critical juncture.  The first is that new digital technologies are really maturing at an incredibly speedy rate, leading to all sorts of innovations and new uses.  The second is that there is an unprecedented consumer demand to make use of resources like the public airwaves, in ways we really haven't seen since the CB radio craze of the 1970's or in the 1920's, the amateur radio craze.  People really want to utilize wireless technologies in ways that are unprecedented.  The third is that we have this shift in regulatory structures and administrations.  The three of those, the regulatory shifts, the consumer demand, and the new technologies are sort of swirling together and creating this "perfect storm" that has the potential, at least, to shift the trajectory of telecommunications, of fundamental communications, for generations to come. 

Over the next year to three years, is really this moment in time that will determine what that trajectory looks like.  After that, things will really be a lot more locked down and will not be nearly as innovative an environment.  So, the battles that are being waged right now are absolutely, fundamentally important to the future of human communications.  The reality is; warts and all, what's decided here in the United States often reverberates internationally, globally. 

Okay, so you speak about fundamentally changing access to communications.  I'm obviously getting a sense of what you mean there, but do you wish to add a little more about what you mean about fundamentally changing access to communications?

Sure, I very much ascribe to the notion that communications is a fundamental human right.  Article Nineteen of the Universal Declaration of Human Rights, back in 1948, was very explicit in stating we, as a community of civil societies, understand that if you cannot communicate, one of your fundamental rights has been infringed upon. 

We stand at this moment in human history where it is possible to ensure that everyone has access to communication, where traditional barriers to entry into this communications are rapidly being torn down.  In much the same way as we have, as a society, as a human society determined that we're uninterested in world wars any longer, and we are interested in preventing famine and addressing massive health problems, etc., we need to be focusing on communications in much that same way.  When we are looking at the fundamentals of social and economic justice, on a global scale, we need to realize that from the very beginning it has been the case that communications has really determined the health and vibrancy of democratic society. 

I think that's really nice stuff and it's something I wouldn't mind talking to you a lot longer about associated topics, but if I just jump to TV white spaces - I'm surprised how many people still don't understand what's meant by TV white spaces.  Could you describe what's meant by TV white spaces, and then also say why the fairly recent FCC decision was important?

Sure, television white space, as in snow or what you see on the channels when you're flipping through a TV, where there is no signal, where there is no broadcast, what ends up happening in any city or town that has over-the-air television broadcast is you might have a channel, let's call it channel 3.  Channel 3 may be a broadcaster in that local community.  You cannot then have a station on channel 2 or channel 4.  You need to space between these broadcast channels so they don't overlap on one another, so they don't interfere with one another.

What this leads to is a very inefficient use of the television spectrum.  You might have channel 3 and then channel 5 and then channel 7.  What also ends up happening is your neighboring towns cannot use those same channels that you are using.  You can imagine that if you try to fill a piece of paper with circles, you will find there is a lot of empty space.  In much the same way that that happens, television licensure is the same way. 

They draw a circle and they say, "That's channel 3".  No matter how you stack these channels, you always end up with underutilized space.  You have space between channels within a community.  You have space between channels between communities.  All of this, when you look at it, translates to somewhere between a low of about twenty to thirty percent and a high of over eighty percent of television channels that are unutilized. 

What the Television White Space proceedings was, was look, "Rather than just allowing this space to go unutilized, let's start looking at ways we can use the blank channels for innovation, in terms of broadband service, in terms of emergency communications, in terms of all sorts of new uses of this space".  It's very elegant, in that communities that have been least served by television's broadcasters, all of a sudden have access to the most television white space. 

This has been a battle that's been going on for many years, dating back to 2002, but really picked up in 2004, with the FCC saying, "We're going to make a decision on this".  Of course, it took four years to actually achieve a decision, but the decision ended up being, "Yes, we should reutilize these unused spaces". 

Where as the National Association of Broadcasters, the incumbents, the status quo fought against this, tooth-and-nail.  It was a huge political battle to get this done.  A coalition of community organizations, public interest groups, consumer groups, and high tech firms all came out and said, "We support this, we want to see television white space utilized for new and innovative uses". 

The reason why this is important is because it sets this precedent of saying, "Look, if you're not utilizing part of the public airwaves, we should allow devices to use that same space on an opportunistic basis".  It sets a precedent for saying, "If we have this massively underutilized resource, we, the owners of the public spectrum, - it should be entirely legal for us to make use of what we own".

This, of course, scares the bejeezus out of incumbents that have poured billions of dollars into licensing space, on the assumption that they can then keep other people out of that space.  The benefits to the general populace are so enormous, that even the political power of those incumbents was not enough to prevent this decision at the FCC.

Okay, so again, this gives you hope.

My friends often say that I'm a hopeless optimist, but I'm also sort of a pragmatist and looking at the political realities and what's possible.  What I see is that there is a fundamental shift taking place.  It's a generational shift, it's a technological shift, it's a party shift, and it's a lot of things aligning to make more effective use of these sorts of resources. 

Whether it's looking at broadband stimulus, or whether it's looking at the universal service, whether it's looking at network neutrality and carriage, whether it's looking at spectrum allocation and licensure, there is a huge impetus for making more effective uses of these resources, resources that have been underutilized for years, if not decades.  Tie that then, to the notion of things like the U.S. used to lead the world in terms of use and deployment of Internet and broadband infrastructure.  We have systematically, year after year, since the turn of the millennia, fallen further and further behind a growing number of other countries. 

When we look at that, as a country, as a society, we realize that something needs to be changed, from the midst of a massive, multi-year, market failure, a catastrophic market failure.  The market fundamentalism that has driven telecommunications policy for the past eight years is now beginning to give way to a much more pragmatic, society friendly regime.

And that should be nicely timed with the new FCC chairman appointment. 

That is very much the hope.

So, we'll need to track this now.  At the start, you mentioned the Open Technology Initiative.  I'd like to ask what kind of projects the OTI is working on.

The Open Technology Initiative is working on a number of projects around open source, open architecture, and open API systems.  I work at a think-tank so a lot of what we do is looking at what are the differential assessments of open versus proprietary systems or architectures.  How will these affect people, generally, and to concretize that a bit more?

One of the things we're looking at is the different architectures of wireless telephony systems and the hardware that runs on that.  That might be a comparison between the openness of a BlackBerry versus a Google phone, versus an iPhone versus an Openmoko phone, and the pros and cons of each endeavor.  Or, for example, we might be looking at something that's very big yet has not been looked at here in the United States - our healthcare system and portability of patient records, and interoperability of medical equipment.  We might be looking at things like how can we make more efficient use of the public airwaves, and open those up? 

It's really this intersection of technology and policy.  It's an area where, in D.C., you pretty much can't walk three feet without bumping into a lawyer.  We've realized that legal help is fundamentally important to being effective here, in D.C.  In the same way that's true, we need technologists to help us understand what's coming down the pipes, and what's happening with new technologies and the intersections of these new technologies, with the policies and regulations that we're passing. 

This might be looking at what are ISP's doing, in terms of throttling user services and applications?  A classic example would be Comcast, which is a major cable provider, really blocked BitTorrent, file-sharing protocol.  Comcast claimed they were not, and we needed technologists to step in and document exactly what Comcast was doing.  They eventually capitulated [laughs] and agreed, in fact, "Yes, fine, you caught us.  We are blocking BitTorrent, and we will stop now". 

It might also be that we're looking at various ways in which fair-use rights, in terms of copyright, are being curtailed in next generation operating systems.  Windows 7 is the new one that's coming down the pipes, and may have a lot of digital rights management that doesn't just protect copyright holders, but actually infringes upon our constitutionally, guaranteed fair-use rights as a populace.

These are all areas where, until you really take a deep dive into the technologies themselves, it's very difficult to understand the impacts that these technologies have on regulations and policies that are being put in place.

It might be - well, I won't say might be.  It is off topic, but you mentioned an OS, so the geek in me can't help but ask; are you saying Windows 7 will have something worse than what Mac now has, as well, in a new Mac - HDCP.

Yes, it's unclear exactly what Windows is going to do, but from I've heard, they are aligning themselves closer and closer with the Motion Picture Association of America, the RIAA, other major copyright holders, and these copyright holders have often been so incredibly concerned about things like piracy, and protecting their copyright, that they have had no compunctions about stepping all over our fair-use rights. 

I look at that combine that is developing, where most people that buy a computer are still buying a computer with a Windows operating system, and often don't have any other choice but to buy their computer with a Window operating system.  For me, when I look at Section Eight of the Constitution, which defines copyright, and also defines fair use as an important caveat, the notion that I buy a computer that comes with an operating system that infringes upon my constitutionally protected rights is of deep concern.  As we've seen, Vista had a lot of this in place already.  As we've seen this sort of rollback of our fair-use rights, I think it's fundamentally important to understand the technologies, to understand what these technologies are doing, and to fight against this diminution of these rights that are inherent in the United States.

Okay, so you're not a big fan of the personal computer becoming a glorified DVD player, with a play button, a pause button, and a pay button.  [Laughs]

Exactly, in fact, I'm a huge proponent of empowering end users to find, for themselves, what they view as fair use, and to utilize these as tools for whatever means or needs that they have.  We are allowed, as consumers who buy CD's DVD's, etc., to make copies for our own use.  If you have a technology that prevents you from doing that because of fear that you will share those files or media with other people, the notion that you would infringe upon your rights, in order to protect you from doing something that's illegal; it's like making cars that can only go 25 mph because of the fear that you might speed.  It's a ridiculous way to treat a tool that should be open.  You can kill somebody with a hammer; we don't make hammers illegal because they're a useful tool.  When you take a computer and gut it so it can't be used for anything illegal, you take a computer and make it into a relatively useless tool. 

Again, I love this topic because my favorite book is Yochai Benkler's Wealth of Networks, and it's certainly interesting times we're living in and what's going to take place over the next two to five or six years, i's going to determine a generation or two down the line.

But, jumping back to wireless - what do you actually think is next in spectrum policy reform?

What do I expect next?

Yeah

I think that there will be a big battle, over network neutrality, in Congress.  I expect that Senator Dorgan is going to drop a new network neutrality bill, probably in early February.  That will be on a lot of peoples' agendas.  I think that at the FCC, we will be, first and foremost, looking at how do we transition into this new regime.  I think a lot of the battles there are going to be much more about educating a new staff that's being brought in.  I think through 2009, I see things like digital rights management growing in import.  I think that is one of these areas that really have not been explored to the extent it needs to be explored.  I think that we will be battling over what it means to have universal broadband access and whether we should, as a country, prioritize that or not.  Obviously, I'm hopeful that we will prioritize it but there are a lot of groups and organizations that really want to ensure that a universal service fund enriches the incumbents without necessarily creating a competitive marketplace.

Okay, you had mentioned, again at the start, opportunistic spectrum access.  How do you think that will change things?

It has the potential to allow consumers to buy equipment that, in effect, makes everyone a broadcaster.  You can imagine a much more vibrant public sphere, in terms of media production and dissemination.  It means an increased flow of communications and information.  It means that the large barrier to entry, in terms of not too many people being able to afford either to buy or build their own radio station or television station, but can webcast, can podcast, can videocast, and can do all these things that are possible with new technologies.  But, they often lack the capacity, in terms of the broadband capacity, to do really innovative stuff such as live broadcasting and all these other media.  That is going to be coming to the fore in the near future.  We will have to address this as a society.  Much the same way that we provide parks, schools, and roads to the general populace, do we also say everyone needs to have access to broadband connectivity, as well?

Okay, I have one final question for you.  I would like to know - it's kind of two questions.  What do you see as the future of telecommunications infrastructure?  What will it look like and how will we get from where we are today, to there?

The future is absolutely going to be a hybrid infrastructure.  You will have fiber connectivity.  You want the fiber because it has capacity and reliability, but it will also be this hybrid with a wireless communication system, which will provide cost efficiencies and mobility.  Together, they will hopefully look like a seamless roaming between these different media - wireline and wireless - seamless roaming across multiple, different systems and networks.  They might go from EVDO to cellular, to Wi-Fi, to a wire line plug-in, depending on what's most effective for your needs.  All of this is predicated upon an open networking system where interoperability is paramount and where users are empowered to jump amongst multiple, different networks.  That's really, where these battles are going to be fought.  The telco incumbents really want to be sure that their users stay on their network and really don't like the notion of freeing up users to jump to whatever is most effective for end users. 

If I were to point to the future of communications, it is in this tension between end-user empowerment, edge-to-edge networking and command-and-control infrastructures that attempt to lock down users and networks and keep you on a specific network. 

Okay, would you ultimately like to see a day come where we have glass between us, or what we might call "super-high broadband" and peer-to-peer?

Yes, absolutely - I would love to see a day come where we are no longer having to worry about whether we have capacity or whether we have a mobility, not just to connect from anywhere, but to connect in the most efficient and effective manner.  Cell phones as an example, there is no reason, if you and I are in the same building, that we should have to be routed through a central tower.  The only reason why that architecture has been put in place is because in the United States, I get charged on the way up that tower and you get charged on the way down from that tower.  The network owner gets to charge twice for that call, even though for you and I, we would have better, faster and cheaper communications if our devices were connected directly to one another. 

I would like to cut out middlemen whenever possible.  I'd like to cut out hierarchies that are unnecessary for effective communications, whenever possible.  I would like to cut out tolling, adding expense for no other reason than you control the network, whenever possible.  Those battles between a distributed, peer-to-peer infrastructure, an opportunistic infrastructure and a command-and-control tolled infrastructure are really where the near future - the next half decade - the battles are all going to be fought.

Well, Sascha, I can say this; I hope you come to the eComm Conference every year.

Absolutely, it sounds like a great event.  I'm very much looking forward to attending.

Okay, so I very much look forward to the keynote that you're giving there and I wholeheartedly say thank you very much for your time and sharing your expertise.

You're very welcome, my pleasure.

Okay, have a great day, and thank you again.

You too - take care.

Bye

Irv Shapiro on "Cloud Telephony" and IfByPhone

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Last Tuesday I had the pleasure of interviewing Irv Shapiro via Skype.

The run time is 40 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Irv.

(You may also be interested in the video of Irv speaking last March on the topic of Phone Mashups)


Transcript

How are you?

Things are going well here at IfByPhone.  We live in crazy times, but given those crazy times, we're just very lucky.  We're lucky because we provide something that, fairly often, saves our customers money.  It's a terrible thing to say but having a depressed economy might actually help us grow faster.

That's quite interesting you say that because yesterday I was talking to a company who expected their worse month ever, in December, and actually it was the best month that they've ever had.  I'm wondering if the things that they do is to use communications to save companies money, you may not be the only one there? [profiting due to the downturn]

I think those organizations that can focus on how their solution can save money will do very well in this economy.  The side effect, which is really a shame, is that no one really wants to be in the business of replacing people with technology. 

Well, that depends on your personality, of course.  Some people may enjoy that. [humor]

[Laughs] Maybe that's the stereotype of Americans, but [Laughs] yeah, hopefully though, what we do is we allow people that are doing rather mundane tasks to do more interesting things. 

A very good example is we have customers that are just mid-sized companies but they're using call centers.  They were routing a hundred percent of their traffic directly to the call center.  Instead, they used our platform to deploy an IVR solution that prescreens the calls.  There is some percent, twenty or twenty-five percent of their calls, that really never need to go to a person, and the end result is that their customers are delighted because they wait in line less time. 

Because the IVR has the ability to handle many more ports or simultaneous calls than their particular center purchase.  So, their customers wait in line less time and for simple questions, dependent on the business, but it could be "Give me the status of my order".  It could be "When is my order going to be delivered?"  It could be "What are your hours of operation?"  An IVR can handle that very, very well with very little customer frustration and save them a lot of money.  Because using a platform such as ours costs them three to five bucks an hour.  A call center is twenty to thirty dollars an hour.  That seems to be a nice space...

Can I give you some skepticism, though?

Mhmm, sure. 

That actually, twenty percent of the calls may not be going to the call center just because as soon as somebody got the IVR tree, they decided to hang up.

No, because we track every call, they know exactly what happened to every call and whether they got to the end point and the IVR delivered the information they want.

Yeah, I don't think you get the average person getting too excited about IVR trees when they call.  Certainly, I deplore it when I get an IVR tree.

Well, once again, the key to success in any technology is to keep it as simple as possible.  If somebody deploys an IVR tree that is more than one to three questions deep, they're probably going to have a problem.  Understand, people want answers quickly and if you can give them answers quickly, you're generally going to be successful. 

Okay, so can I jump in here, kind of with a pretty standard question I've had the last couple of times; that is IfByPhone are sponsoring one of the a.m. breaks.  If it were not for sponsors, the event just wouldn't be possible because the extortionate costs of the venue.  Can I ask then, why IfByPhone has provided such sponsorship?

Because we're selfish, Lee.

Fantastic!

At the last eComm, that was the first telco industry event that IfByPhone had participated in.  It successfully introduced our organization to the telco industry and was very, very successful at creating awareness for our company.  So, from a business perspective, partnering with eComm is just a good business decision, so it was a very selfish decision on our part.

I'm pleased to hear it and I hope I get more selfish decisions, every year.

[Laughs] Okay

So lately, you've been buzzed about "cloud telephony", and excuse my ignorance, but what I'd like to do is firstly get a feel for what you're meaning by cloud telephony, in the first place.  Can you please tell me what you mean?

Sure, what we're doing is we're stealing or borrowing a nomenclature from the general computing world.  In the general computing world, cloud computing is a current buzzword that's used to imply that you take a computing resource that traditionally was in-house at an organization, you put it in a shared data center that is accessible from the Internet, and you share that resource across tens, hundreds, or thousands of organizations.  By sharing that resource across all those organizations, you can invest more heavily in that resource.  You can provide small and mid-sized businesses with a richer computing environment than they could afford on their own.

Cloud computing, in fact, is very, very old and it's really an issue of fashion.  Back when I started in the computer industry, we used to call this "time sharing" and when the early mainframes were very expensive, you used to buy time on a time sharing environment.  Computers became less expensive and companies brought those computers in-house. 

The cost of running in-house computing, however, began to become very expensive, not because of the hardware or necessarily the software, but because of the personnel cost and the maintenance and support costs.  People started moving that out to the Internet and called that cloud computing.

So Lee, "cloud telephony" is the exact same story.  Historically, telephony has always been in the cloud because we have a shared, central facility-based system.  That's what the traditional telcos are often referred to, where there is shared switching equipment that is used to connect all of our telephone calls together. 

Then, in fact, starting very late 1960's, 1970's, and 1980's, a very popular alternative - I know here in the States, I believe in Great Britain, and potentially in Europe also, was something called Centrex.  In Centrex, you had basically a hosted PBX.  You had a PBX at the central switching office that was shared by many companies and partitioned so each company looked like they had their own PBX.  In essence, cloud telephony or the idea of putting telephone resources in a shared facility, accessible by many people, in order to provide richer capabilities to everyone, is a very old concept in the telco industry.

Okay, so you're putting something that is to be shared within a certain location.  How is this resource - in fact, let's keep it elementary still.  Can you give some example of resources that you're referring to, because in cloud computing we're meaning two things.  We're meaning storage and processing.  It's fairly simple.  In cloud telephony, what resources are you meaning?

Okay, so in the telephony world, historically the world is really divided into two domains.  There is the domain of transport, the people that are moving the call about.  Historically, as we're all aware, those were the people that owned the wires on the poles and the wires underground or the wires across the ocean.  Then, there were applications, but in telco, we didn't historically call them applications, necessarily.  They were things like switches, PBX's that you bought and put in your business and that roam switch or that Northern Telecom switch, in addition to providing potentially basic switching of calls, also allowed your business to have voice mail features, to have maybe in IVR (Interactive Voice Response) capability, to have a variety of ways to integrate computer integrated telephony with computer systems, do screen pops; those were applications.

The world of telco is really divided into transport and applications.  Transport costs, for everyone's good, except for maybe the facility-based carriers, transport costs are falling very, very rapidly.  In fact, you and I are using, in essence, free transport right now, on Skype, and potentially a paid service to record it.  That paid service is an application. 

What we've done is we've taken a very rich suite of telephone applications and we've put those in a shared facility in the cloud, meaning that those applications are available to anyone, and can be provisioned and controlled by anyone who has access to that cloud.  The access is over secure links over the Internet, HTTPS.  Those applications include very basic things like voicemail or click-to-call, slightly more sophisticated things like "find me" and "follow me" technologies, a little bit more sophisticated things like recording, and go all the way through to very sophisticated applications that allow you to do interactive voice response and to build those interactive voice response dialogs from any web browser.  We take applications and we put them in the cloud.

Okay, to me this just sounds like normal Internet stuff, as in there are plenty of people who offer API's for speech detects, and so on.  I can call many services, via an API, just like Salesforce.com style, so what I don't understand is why you're calling it cloud telephony when in fact, today, I can access many providers via and API, for many different capabilities our resources.  Is there some difference or are you just rebranding, or what is the case?

I think there is a fundamental difference.  The fundamental difference is we provide two sets of capabilities.  We provide pre-built applications that work with any telephone.  While they're in the same ecosystem in the Internet, so to speak, as Salesforce.com, they do very different things.  They interface with the end user or the customer over a telephone, which is a very different modality of integration.

Number two, we provide any developer who has basic web development skills with the ability, from a programming environment of their choice, PHP, Java, C#, ASP, etc.; we provide them the ability to initiate a call, to monitor a call, and to receive post-call results. 

We allow them to do call control from the web environment.  The ability to do call control, and as part of that call control, to route that call to an IVR environment with TTS, with ASR, with recorded audio, with DTMF decoding, and as part of that environment, to use pre-built building blocks that do significant things.  We think this takes the world of hosted telephony into a slightly different domain and makes it very much like the Salesforce.com of telephony.

I would like to know some example building blocks, if that's okay.

Sure, absolutely, an example building block is a "find me".  As an example, you can use an API call - let's take it a different way.  You can provision; you can go to our website, you can provision a local or toll-free number.  You can say that that local or toll-free number, as soon as a call comes in, does a call back to a web application.  That web application can look at the caller ID of the call coming in and can decide how it wants to route that call.  This is happening in real time.  A call comes in; we do a call to your web server.  It could be on your desk, it could be in a data center.  We tell you a call came in, this caller ID, this ANI, and you tell us what you want to do next. 

You send us a little snippet of XML back that says, "For this particular call, I want to route it to a "find me".  The "find me" has all of the intelligence to do a pre-call screen to ask the caller for their name or whatever information you want, and then to begin doing parallel rings to "n" number of telephones in order to find the recipient.  That list of "n" number of telephones can either be provided on an API call, or can be provisioned from a web interface. 

All of the intelligence to do the pre-screen, to do the parallel ringing, to handle what to do if nobody answers, to handle terminating the rings once somebody has answered, all of that capability is a pre-built building block or module that we make available.  So, instead of having to build that from scratch, every time, that's a building block that many people would use over and over again. 

So, you have a bunch of resources and people can build at that kind of granular level, sort of one-to-one with the resources, but they can also have what I might term "scripts" or what you're calling modules but are probably pre-written to interact with one or more resources.  Is that correct or not correct?

That would be correct, but some of these modules are complete applications.  As an example, one of these modules is a traditional store locator that will do reverse lookup telephone numbers, will find geo-coding data, will interact with the database.  That's an example of an advanced module or building block that we make available. 

Another one of these modules is that instead of sending these calls to a "find me", you can send the call to a call distributor.  A call distributor will look at the number of calls that have been routed to different call centers or locations and based on some fairly sophisticated algorithms, load balancing and other things such as percentage of use and time of day, will distribute the calls - thirty percent to this center, forty percent to this center, thirty percent to this center. 

These modules might be very simple things.  Another module is voicemail.  Anybody nowadays can basically provision voicemail on an Asterisk system, but making that module available in a richer environment to our customers, both from a website where they can provision it with no programming, or via a programmable interface, we're finding is a differentiating environment for us.

Okay, I love that because it overlaps with one of the major conference themes, which is telecoms is becoming software.  To me, you are very clearly in that direction.  I would like to know; I don't mean for you to list it now, but I had a quick look at IfByPhone.com website and I didn't see a list of resources available and a list of modules available.  I mean, are you able to supply that?  This is just purely out of my technical interest. 

Yes, in fact, on the home page, if you go down the front of the homepage or if you click on the navigation on the left side, each one of those is a separate module that is available.  What actually happens when you have an account on the system, and you go to provision a telephone number, depending on what stage of provisioning you're at, you get a pull-down that just tells you what the different modules are.

Finally, we can send you - we actually just had it rewritten; we have a new version coming out shortly, the API Guide that lists every module that's available, depending on the stage or state of the call.  So, some things are available to get routed to.  Some things are available right off a ring.  Some things are available for out dial. 

What's interesting about what we do, Lee, is every one of our modules, so to speak, are available from either a click on a website, meaning effectively we call that environment "preconfigure an API and make it an easy click-to-call", via the API, via a ring coming in - in other words, you provision a telephone number, or an outgoing call.  You provision a scheduled call or you initiate a call with an API.  We make these software building blocks available for a click, a ring, or a dial, which is an interesting environment for our customers.

I'm going to have to throw in a really awkward question but I know you can take it.  Where do you feel the most value is?  I don't mean in terms of hey, what you're selling, but where do you feel - on quite a personal level, where do you feel you have invested most of your time and energy?  What has been the challenging area?  Where do you feel you sacrificed some of your life to build something?  Where is IPR, where was the challenge?

The challenge is something that no one ever sees.  I spent eighteen months, personally coding a third of it, working with a team of developers to build a dynamic VoiceXML CCXML generator.  The guts behind everything we do - we have an ability to put a bunch of parameters in a SQL database.  Those parameters get into that SQL database. Those controls get into the SQL database via a website or an API call.  Then, when a call is processed, we dynamically generate thousands of lines in some case of VoiceXML CCXML because the actual processing of the call, in particular when there is what we call "smart call" or intelligence in the call, is handled by VoiceXML CCXML and it's as close to industry standard as you can get.  Unfortunately, as with any standard, as you're well aware, there is a lot of wiggle room and in particular on the CCXML side, today.

We have the ability to process our calls in a very flexible way.  That's the IP that underlines everything that IfByPhone does.  That's why we're able to extremely rapidly produce an additional building block or enhance a module because the market says we need an enhancement.  What we're doing is we enhance it in one place; we enhance the generator to be able to handle another set of conditions and then it's available to everyone using our platform. 

From a computer sciences point of view, the ability to do a dynamic code generator was a very interesting activity for me.

I can't help but to want to hone in on this.  I don't know how interested others will be, but I want to know more about this dynamic code generator and what's advantageous about it.

Well, what's advantageous about it is we can take advantage of the very latest carrier grade technologies for dial-up processing because we rely on industry standard VoiceXML CCXML.  The challenge is that the VoiceXML CCXML environment is viewed by some as somewhat complex and therefore, our typical customer is not likely to build an IVR from scratch in VoiceXML CCXML.  If you're United Airlines, you are, or you'll hire a consulting firm to build you and IVR for a gazillion dollars.  It's very finely crafted. 

But, if you're a mid-sized company, you can't afford that. 

So, what are the inputs people are giving to this code generator?

As an example, when they craft an IVR, they choose from about fifteen different types of prompt responses.  They literally go to a website and they say, "The next prompt response is 'I want to ask'," and they either use recorded audio or TTS, "I want to ask for your order number, and then in response I want to receive back a ten-digit number and I want to give the user the ability to say that or to use DTMF.  If the ASR doesn't recognize it, I want to re-prompt and recommend they use DTMF..."  That's all done by pointing and clicking on a website.

Okay, so you're getting to put this pretty paint above the call control and the VoiceXML.

That is exactly right.  The same thing would occur for something more mundane, like a "find me".  Using this pretty paint, they're listing a series of telephone numbers and they're determining how long they want to try each number for, whether they want to try them serially or in parallel; when they connect, whether they want to record the call; if they're recording the call, if they want to constrain the length of the recording.  This is all done by filling in a form on a website.

What that means is the guy in your marketing department at your company can now create a telephone interaction because it's no more complex than what they do to set up AdWords in Google.  They can integrate telephony into parts of the businesses without involving telco or IT resources that a small company may or may not have.

Okay, so I have to be awkward to you again.  I'm sorry because it's just your morning and maybe you've not had enough coffee today for a Lee hassle [laughs].  You know what I'm like.  You know I like to get to the bottom of things.  I think to myself, "Surely, there must be lots of people offering paint to draw with in order to generate call control and VoiceXML". 

And ninety percent of them have designed what they built for computer geeks.  So, let's say they built a Java app and it's point and click and drag and it uses terminology like "barging" and "sensitivity" and "multi-modal controls"; my customer would never understand what you're talking about. 

My customer is either a business professional or a web developer.  With all due respect to web developers, most of them are not highly sophisticated coders.  They work in a scripting environment and they're really good at what they do.  But, they're used to fairly simply scripting environments.  Therefore, we built an environment for them that doesn't require that they understand the underlying architecture at all. 

Our user interfaces are application oriented, in other words, they require the specification of the building block, not VoiceXML CCXML oriented.  There is some really nice VoiceXML CCXML, point-and-click, gooey code generator environments designed for enterprises, for very large corporations, and they're designed to be used by programmers.  They just look completely different.

So what are you doing to get developers onboard?  It doesn't sound like you have a developer program; rather, you seem to be going company by company.  Is that correct?

No, we have over three hundred developers and resellers already building applications and reselling our technology.

So, you are reaching out to web developers.

We're reaching out to web developers, very often, that are part of marketing firms and advertising agencies.  They work in-house for a ten-million dollar business.  They're the guy or the gal that built the website.  Or, they're web developers that built a CRM application for the plumbing industry; they know plumbing inside out and they know development well enough to build a CRM for them.  Now, they're adding computer integrated telephony to that CRM by using our hosted services.  Or, we have a web developer that built a scheduling application for beauty salons, hair salons.  This developer has five hundred customers.  Now, they're adding automatic reminder calls to that application.

This is wonderful.  I love that, I mean, that's just fantastic, these little vertical niches where each application developer knows that sub-domain well.

Right, and these application developers tend not to be computer scientists and they're not telco professionals.  If you ask them for the difference between a trunk and a line, they're going to get confused.  They just want to build their little applications and some of them are running very successful businesses, by the way, extremely successful businesses.  We give them the ability to add telco into that equation, as if it's another web component.

So, this sounds to me, the general speak of it, as if it overlaps with Ribbit.  I don't know if you care to distinguish yourself there, with Ribbit who were bought by British Telecom earlier this year.

Sure, Ribbit is a fantastic company.  I've immense respect for the folks there.  They've chosen a particular path.  The particular path included a close relationship with Adobe and a tool set that is designed to be used from Flex.  Our developers have never heard of Flex.  If you're selling to enterprise, that's a wonderful strategy and they [Ribbit] will be very, very successful with it. 

In our environment, we need to pick the least common denominator.  The least common denominator is that everyone in the web world knows what a URL is.  In essence, the way in the web world that you build web service calls that are URL-like, is you use something that the industry has classified as REST.  What it basically comes down to is if you know how to make a request to a URL, with a set of parameters, and receive back a little snippet of XML, then you can do a REST service call. 

So, you used REST instead of SOAP, for example.  Why?

Because our marketplace doesn't need the sophistication and complications.  In fact, the industry, if you look at Google, they started with SOAP, and now they've moved to REST for most of their newer web service calls.  The reason is the average web developer gets REST.  For the average web developer, SOAP is a little more than they need.

In fact, SOAP is very well designed where you have a directory of resources and you want an API that lets you walk that directory and select a resource.  Our developers are doing very simple things.  They're initiating the call.  They're monitoring a call.  They're receiving the CDR from a call.  They know exactly what API they want to call.  They know exactly what method they want to invoke.  There is no need to have all the overhead of directory services and those types of things.  What we need is a secure, reliable, easy to use API.

Okay, if it's complex we won't go into this, but give me some idea of the kind of cost model you're working with developers.  I'm quite interested in the openness that you're giving this.  In fact, you're giving me interest in what you're doing.  Just generally, what's the cost model?

It's free.  You can sign up at PhoneMashup.com for a developer account.  You have full access to the API and a hundred minutes of telephone time, per month, to play with it as much as you want.  It's free.  If you go over a hundred minutes a month, in a developer account, I believe it's 8 cents a minute.  Once you're ready to fully deploy with customers, there are other subscription plans that go as low as three and a half cents 3.5 cents a minute. 

What you're getting for those 3.5 to 8 cents a minute is not only transport but more importantly, you're leasing or renting application server environments.  You're renting our platform.  In the Phone Mashup account that's free, you have access to all of the building blocks I mentioned.  In a full account, a platinum account, which is forty dollars a month, you get access to the production environment of all of the building blocks.  There is no "pick this, pick that; there's another charge".  You get them all.

That's quite interesting.  Now, I'll double check in case you're not, but are you aware that we're doing tutorials at 7:30 p.m. on the nights of this conference?

You know, I wasn't Lee.

Okay, so Ribbit is running a tutorial, Voxeo is running one.  Obviously, I'm left thinking why you guys are not running a one-hour tutorial at eComm.

That's something we should probably pursue.

Okay, we'll take it up after the call.  I've just got one final question on the topic we're covering at the moment.  Obviously, I'm dealing with a lot of companies who offer telecom services in a software fashion.  What concerns me, and it could be my telco background, I'm not sure, I wonder about the quality.  What kind of quality guarantees are in there.  For me, the call I'm processing with a customer could have a lot of value and I don't really care if it's 8 cents a minute or 80 cents a minute.  Could you tell me how you ensure quality, that things don't fall over, that you have call drops, that a call doesn't work, or that a resource is unavailable?

The first thing we do is our server infrastructure is not posted in the basement of our offices.  It's hosted at Equinix Data Centers, our next door neighbors in the data center is AT&T.  We're in one cage; AT&T is in the next cage.  We're peered with top-tier providers such as Level 3, using QoS, all the way from our servers to the end point, or as close as they'll guarantee.  We only use G.711 Codecs because we're selling to businesses and we're not willing to sacrifice quality for additional compression.  All of our resources are either N+1 or N+2+ in some cases.  As an example, the backend databases that sit behind the code generator are actually fully redundant servers that are then mirrored with fully redundant servers.  We have to lose a lot of infrastructure for the IVR generation to stop running.

The challenge for us and everyone else in the industry is our peering partners will not give us the level of service that was historically available in telco.  As an example, Level 3 will only give us a 99% service level agreement.  They won't go above 99%, and in some cases 99.9%.  They won't go above three 9s. 

The way we have to work around that issue is we have to peer with a range of providers in order to ensure that if any single point fails we can still handle your call.  Probably the best testament to that, I'll share one other thing that just went live on our website.  There will be a series of press releases.  One of the spaces that we have a lot of customers in are the voice broadcast space.  The reason is that when we do voice broadcast, it's not a voice blast where it blasts out a message and somebody picks up the phone and blasts out a message.  We can deliver interactive dialogs, such as, "Mrs. Smith, your couch is scheduled to be delivered at 10:00 today; will you be home?  Please say yes or no".  If you don't say yes, we transfer you to a call center and reschedule your appointment. 

For those calls, our competitors that do just blast out calls basically have no guarantees.  People look at their actual results and they find that it was scheduled to go out at 9:00 and it went out at noon or at 15:00 in the afternoon.  We are releasing, effective now; we went live just two days ago, a hundred percent delivery guarantee.  If we don't deliver your call within five minutes of the scheduled time, it's free.  We're very serious about quality.

In that string of conversation, you happened to mention Google Analytics.  Now, that reminds me, sorry for not having paid enough attention, but I heard the name Irv Shapiro with Google Analytics.  We're told that somehow, and again, excuse me for not knowing, that you had linked up it up in a telephony fashion.  I don't know about this, but I know a lot of people were saying what you did was cool.  So, could you tell me what it was you were doing with Google Analytics that people liked so much?

We did something very simple.  When you go and provision a telephone number, using our web interface, you can specify in your Google Analytic account ID.  Every call that comes into that number will get logged to Google Analytics as if it's a page view.  The page will be the name you give it.  It can be "My Main Telephone Number". 

That allows you, if you're in the marketing and advertising space, and you're running a campaign, and you want to monitor web traffic, but you're also running radio commercials, television commercials, or print ads with telephone numbers, you can also monitor all of your traffic that's coming in those phone lines, simultaneously with your web traffic.  You get a complete picture of your campaign.

Hey, that sounds pretty neat.  Can you get a demo of that somewhere?

I'm trying to think if it's available on phone mashup accounts.  I'd have to check to see if it's available on the completely free phone mashup account.  Surely, I'd be happy to do a glance session, like a WebEx session with you, and show you an account that has it activated.

Okay, as far as I understand, you're not a fan of telephone API's? 

I'm a fan of API's being a piece of the equation.  I think it's a very important piece.  An analogy would be, Lee, that Salesforce.com did not release a cloud-computing environment with an API as their first product, and say to people, "Come build something".  Instead, they released an application that delivered value to thousands of businesses, and then they released an API to interface with that application.  Then, they took it a step further and said, "You also can use our platform". 

We've taken the exact same path.  We first released a series of very basic applications, click-to-call, virtual voicemail, etc.  We then began to release an API for interfacing with those building block or components.  Now, if you look at our suite of services, it goes from API's that let you do basic call provisioning, never touching one of our building blocks, or more importantly, because the building blocks or modules exist, you can very quickly deliver to a customer or to a business real business value.  If we were in just the API business, you have to write an awful lot of code to deliver value.

Okay, I understand.  So, how do you think that cloud telephony, as you've called it, will affect the facilities-based carriers?  That's my final question for you.

I think the traditional telco providers, and in fact the newer telco providers, let's say the cable companies, are all in a very interesting position.  They're all scurrying to deliver transport.  Transport pricing is declining so they're very often all in price battles on who can deliver transport least expensively to a given end point.  I believe that cloud telephony application environments such as ours provide these traditional telcos and the newer telcos such as cable companies with an opportunity to deliver suites of services to businesses that are more than transport.  By delivering more than transport, it will give them an opportunity to price in a way that's better for their business, to effectively have a form of premium pricing. 

What makes it interesting is that a traditional telco can do an experiment or a trial, with IfByPhone as an example, very easily, because we're in the same VoIP/SIP mesh environment as everyone else.  No differently than our peering relationship, which are used to deliver calls, a traditional telco could peer with us, could choose to route certain calls to us.  We process the IVR, we do the intelligent "find me", and we do the intelligent voicemail.  At the completion of the call, if there is a transfer or other event, we can route back to their environment and it makes it a very easy integration because of the VoIP/SIP world.

Anyway, I know you said you could only spare fifty minutes with us, and we're just coming up to that, so I'm going to thank you for your time.  Thank you again for the IfByPhone sponsorship of eComm 2009.  Listen, I hope you have a fantastic day, you drink lots of coffee, and you're super productive.

[Laughs] Thanks so much, Lee, and have a good evening.  I appreciate the opportunity.

Malcolm Matson on Future Telecom Infrastructure

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Last Sunday I had the pleasure having a Sunday interview via Skype with Malcolm Matson.

The run time is 1 hour and 7 minutes.

Additionally the full transcript is below. To distinguish between us I've indented Malcolm.

(It's interesting to compare what Brough Turner had to say at eComm 2008, the audio of which can be found here)



Transcript

You have solid telecom credentials, would you agree?  There you go.  There's an easy first question, yes or no? [laughter]

Well, if you ask an average citizen of the street, he would say yes.  If you ask a member of the elite telco community, they would say, "No, this guy is an absolute heretic".  In fact, I'm an entrepreneur.  I grew up in the fast-moving consumer goods industry, FMCG.  It was purely sort of an accident that in 1982, I think it was, in the U.K., and it was information technology.  I was able to have an opportunity to sort of tinker and think about what I like to talk about as FMCI, fast-moving consumer information. 

That brought me into the sort of telecom sector and domain, but I came to it with the innocence and ignorance of a child, which I believe has been the greatest strength.  Because everybody else in the industry had grown up with and was deeply meshed and trapped by the sort of dogma and conventional wisdom, which I think that is still very largely at play and certainly haunts the public policy makers and regulators.  So, I've thought radically but I think I've thought right over the last twenty-five years [laughter]. 

So, you're still being a radical, then?

Yes, but the difference is that twenty-five years ago I was a radical and a heretic.  I shall never forget once, speaking on a conference.  The president of Alcatel, as I'm doing now, wearing headphones to have an interpreter tell him what I was saying, this man - he'd never seen this guy Matson standing on the podium.  When I finished, he banged the table and said, "The conference organizers should be ashamed because of having people like this speaking at conferences like this, if they had their way, they will ruin our industry". 

It's never been my aim to ruin the telecom's industry, but on the other hand, I think history should teach us that it's very dangerous and not in the interest of our society if we are dedicated to preserving an industry.  Where would we be today if we had been absolutely hell bent on preserving the typewriter industry or the canal industry, or the horse and buggy industry?  Progress is always as a result of unforeseen disruptive technology that is the savior for many people, opens the eyes, and creates new industries, but it also creates the death of others. 


So, do you think VoIP is a new, exciting industry [tongue-in-cheek]?

[Laughs] We all like to put these tags on things, but back in 1982, 1983, as a result of thinking from first principles, I began to realize that anything - voice, video, Mozart's 40th Symphony, or a fifty-trillion dollar bond note could be communicated, stored, and manipulated as a string of ones and naughts.  From the very beginning, I couldn't see that either regulating or dealing with content, dependent on how those ones and naughts decoded, regulating and dealing with them separately, depending on whether it decoded as voice or as video.  It just didn't make sense to me. 

Yet, because the preceding industries of television, radio, telephony were all discreet analog industries and all had, even by the 1980's, gotten very strong voices and lobbying voices, were able to persuade politicians to create public policy and regulation, as it were, to perpetuate and extend their shelf life against their view of the world.

Their view of the world - I mean, the telephone company's view of the world - telephony was somehow different from anything else.  It's just bits, as far as I'm concerned.  You know, the fact that we're all now talking about VoIP - they're bits, I couldn't care less.  I don't see VoIP as anything different to anybody else, and neither does anybody else, interestingly, other than the telcos, who have built a business model around the old notion of telephony and the old business models that underpin telephony, and are getting killed.

It was just that a lot of people still seem to view VoIP, using your canal analogy, still view it as the train industry.  I can't help but view plain VoIP as the canal industry.  You know, some people are still heralding VoIP as the new thing. 

If you're thinking about voice, I personally believe that voice is one element, component, or facet that can be present in a communication or conversation between two people.  But, I suspect that more and more conversations will not be simply voice conversations.  They will be voice underpinning or enriching other content that we share at the same time.  As I say, I think VoIP is an understandable expression but it's an obsession that has risen up to be a topical issue because it is basically eating the telcos' lunch.

Back to the telecom credential thing, you were the founder of Colt Telecom, were you not?

Yes

So, come on, Malcolm, is that not fairly prestigious?

Lee, you are talking to the founder of the highest capitalized loss-making company, probably in the history of mankind.  [Laughter]

Exactly, so Colt was fantastic? [Laughter]

No, it wasn't fantastic.  I would say it wasn't.  It grew to be capitalized on the London Stock Market and I don't know how many billion pounds.  I think at the height, in 1999, it was the fifth largest company on the London Stock Exchange, but the fifth largest company without ever making any profit. 

Did you sell high?

I sold very early on.  Let me tell you the story about Colt.  Basically, Colt was the spark of imagination that I had after I began to understand what was happening with this digital revolution.  I formed Colt in conjunction with the Corporation of London, which is the city council and municipality. 

Bear in mind that the Corporation of London covers not the whole of London, but the financial sector of London.  The purpose behind Colt, the vision behind Colt was that it should be a dark fiber network serving this area, which was the financial sector.  I had to have an apartment there, but there are only ten thousand people who live there.  Most of the people inside this small square mile are very sophisticated, global financial institutions and banks. 

Under the unique legislation in the U.K., which persisted for ten years, thanks to the foresight and brilliance of Margaret Thatcher, but actually got neutered because the politicians took their eyes off it and BT kept its eyes on it.  It was to be a dark fiber network.

The business model I put together was that Colt should invest in putting in dark fiber to these buildings, period.  City Bank, or Daiwa Bank, or Deutsche Bank, into whose building the fiber went, could choose to use that fiber either to send bits to other banks in and around the city or to have their global network provider, B.T or AT&T, or whoever it is, to manage the active layer on that dark fiber. 

The business model was to be a passive piece of real estate.  It looked extremely attractive and like an extremely interesting business.  It was to be low risk, low return.  This wasn't a sexy, high return business.  This was a boring utility piece of real estate.

I couldn't get it funded and eventually went back to Harvard Business School, where I did my MBA.  I went into the Baker Library, did a bit of digging around, and found that there was a company called Boston Teleport, which was doing something a little bit similar.  I spoke to the guy who running it, Paul Chisholm, and he said, "We have two shareholders, Merrill Lynch and Fidelity Capital". 

Within two or three weeks, I was sitting down face-to-face, on the opposite side of the table with Ned Johnson, III, who is one of the richest men in America, whose father founded Fidelity.  He was interested in this.  I was sketching out on the back of a napkin what I was planning to do.  He said, "How much do you need?"  I said, "We're showing thirty million pounds for the first...," and he said, "You've got it".  [Laughs]

I was elated.  I got on a plane, flew back to London.  It reminded me of the time when Alexander Graham Bell went to Western Union and said, "Hey, I've got this thing called the telephone.  Would you like to use it," and they said, "No, it doesn't really fit with our business plan".  He wandered off and bumped into J.P. Morgan.  I thought, "Gosh, this is my J.P. Morgan moment.  This is it, wonderful.  I will come back, we'll build Colt, and it will be demonstrated to the world that in the new world you don't have a vertically integrated service-provider model.  You have the bottom passive layer.  You have a contract to somebody to light it in the middle and all the applications run on the top of it".  This is basically the model of the Internet.

Anyway, within two months he called me back to Boston and said, "I want to introduce you to Jim Hines".  Jim Hines was a big, bruising, ex-Vice President of AT&T, who immediately came and said, "What the heck do we want to be a boring utility for?  Crickey, all the value is at the top of this in offering services". 

I argued with him and said, "That's crazy because as soon as you start offering services you're going to be competing with your customers".  I couldn't persuade him so I exercised a put option.  I got out reasonably well.  I probably made a higher return on the investment than anybody else ever has.  I had to wait for ten years and watch this share price - it was subsequently IPO'd.  I watched the share price go through the roof, all the time predicting that it was heading for disaster.  I can't show it to you now, but I have this lovely article from the front page of the London Times, saying, "Colt's founder forecasts disaster for this company," literally within days of the 1999 crash. [Laughs]  Within days, the whole dot com meltdown had impacted the telcos and so forth.

Yes, I suppose in a sense, everybody looks and says, "Malcolm is the founder of Colt," and they see the fact that this company...

Colt was seen as one of the first new players, a great disrupter, and it was the first company to lay pan-European fiber.

It was the first all-fiber network in Europe, absolutely. [Laughs]  What it did was blindly use the old business model.  If I could buy back Colt now, I would do and I would take it apart and it would be a much more profitable and interesting business.  I forecast that this was going the wrong way, and it still is going the wrong way.  Colt is still a basket-case company.  I mean, it's going to have real problems.

What you have is the infrastructure; the passive layer is stuff that has a twenty year or twenty-five year life cycle.  There isn't a lot of technology change in ducts.  There is not a lot of technology change in fiber.  The technology change and advance is in terms of the active equipment that you hang on the fiber. 

So, if you stay at that bottom level there, it's a very high capital investment but it's a very low return.  As I say, it's the same principle as in the real estate business.  Just because land securities or a major property developer can finance the building of a shopping mall, he doesn't say to himself, "Oh gosh, now why don't I put my Sock Shop in there, and my own coffee shop in there".  [Laughter] That's [14:53.8 over speak] retails in there separately.  They can take the risk of the fads and fashions of content. 

I like that analogy.

It's interesting.  The time has come.  One of the problems, Lee, I've found that because the telco industry is probably the largest global cartel that mankind has ever known, it's not surprising if you're in the communications business, very early on the telephone companies around the world got together and said, "Hey, Mr. Foreigner, you lay the lines in your country.  I'll lay the lines in my country.  Let's not compete by laying lines in each other's country.  You hand me the calls halfway across the sea.  I'll hand you my calls halfway across the sea.  We'll charge an arm and a leg to the end users and then we'll get together twice a year in Geneva and we'll split the spoils".  That's basically, what was done. 

The accounting standard of rules for sharing the revenues from international traffic is a major issue that is hidden from most peoples' eyes.  For a lot of third world countries, it's the greatest source of foreign currency that they earn.

So, what we've seen over the years is governments listening to their telecom's operators because apart from anything else, they're a) major employers but b) they generate massive tax revenues.  Unfortunately, we've neutered the free advance of disruptive technology in the hands of end users.  Never try to, as it were, use public policy or regulation as the stimulus and the catalyst for innovation.  Just go out and do it.  Exemplars are what change the minds of politicians, ultimately.

I don't know whether you're aware of the railway having, one I constantly use,  if you look at railway history, the Stocktons of Darlington Railway in the U.K. was what...

I know nothing of the history of railway so please tell me.

It's what started it off.  Basically, railways were things on which little trucks ran, pulled by horses and donkeys.  They brought coal out of the coal mines on tracks.  That's what a railway was.  Suddenly, there was this great invention of the steam engine.

The conventional wisdom was why would you want to go five miles an hour?  You get the coal out of the mine.  Why would anybody want to go faster than five miles an hour?  It wasn't until the steam engine, until Stephenson created the Darlington Railway and put a few carriages on there, invited some MP's up and some entrepreneurs to sort of feel the wind in their hair that suddenly their imaginations started saying, "We could do..." 

The rest is history, as they say.  Whole new industries of shipbuilding, leisure, and tourism were created.  One of the biggest benefits of the railways was that in the U.K. the quality of the population's teeth were suddenly improved because fresh milk, with its calcium, was able to get to city centers in a way it could never have done if it was going by horse-drawn carriage.

There wasn't anybody sitting around in the office of rail regulation saying, "We need to deploy this because it's the solution to the dental problems of the nation".  This was an unforeseen, unimagined consequence.  I believe that's what we're being starved of at the moment, the unforeseen, unimaginable consequences of allowing high bandwidth, zero marginal cost, peer-to-peer connectivity in the local environment. 

Whether we like it or not, most of us live in physical cities, communities, villages, rural areas.  We live in towns.  Most of our lives are circumscribed by a rich network and matrix of communication as we love, live, leisure and learn in relationships, in the context of where we physically live.  When we can enrich those by all sorts of new, unimaginable peer-to-peer connectivity with high bandwidth...

So, we've kind of jumped from the founder of Colt Telecom to the amazing credentials.  Now you seem to be jumping to where your mind is nowadays.  That's another new world you're speaking about.  Is that correct?

No, it's not correct.  No. 

[Laughs] It's not correct?  You seem to be talking about not the big Internet, but doing stuff locally.

Absolutely, this is what Colt was to have been.  The whole point of Colt was to have been an open, local, public access network.  It was to provide a pipe, a big, fat, bit pipe into all the buildings in the city, and then to allow the people inside the buildings to use that pipe, to connect with whomever they wanted, whether it was directly, to the building next door, or to somebody on the other side of that city who was offering a service to connect you to the rest of the world, over the Internet. 

It's the same way, Lee, as your home or your office, you have an open access network.  You have a network, whether it's wireless or CAT5 cable, whereby the PC's and the printers and the hubs and so forth communicate with each other at the direction of you.  You can send stuff from one PC to another PC, to the printer, to the scanner, or wherever it is, as you like.  There is no charge for that.  It's not a service that's been provided to you by anybody.

I enjoy that in my home.  I enjoy that in my private domain.  I have my cell phone and my laptop and I can sync those.  There is nobody providing me a service to sync them.  I just actually have the two.  I own, finance, or borrow the cable, or I have access to a piece of license-exempt spectrum, 2.4 GHz, which allows these two to communicate with each other. 

When I get onto the Internet at the other end, once I'm on the Internet, we have exactly that environment of net neutrality.  By net neutrality, I think I mean what most people mean by it.  I mean it's a passive, open, unmetered connectivity.  It's a direct P2P connectivity anywhere across that domain, across the Internet.  It's a symmetrical connectivity on the Internet and the primary value of it resides with the people using it.

There are some big boys out there, like the telcos, who are desperately trying to change that.  They're trying to change it to get it into line with what persists still, in the final domain, which is the city or the local domain, the "local Net" as I call it.  Unfortunately, there we don't have a Net neutral environment.  We have a network that is closed, controlled, metered.  There is no local, P2P connectivity.  I can't send bits between my home, my hospital, or my school, or my neighbor, directly over infrastructure in the same way I can in my office.

yeah, but can I begin jumping in here just to clarify.  You can use the Internet to go where you wish to go.  You just said it was a passive infrastructure and that anybody can use it.  So, if you want to sync PC's at distance, just use the Internet?

Once you get onto it.  But, suppose I'm sitting in my home.  I'm an old person, a seventy-eight year old person. 

You're seventy eight, wow. [tongue-in-cheek]

If I was seventy-eight.

[Laughs] Wow, Malcolm, I didn't know you were that old.  [Laughter] Okay, just kidding around with you.

Suppose I'm an old-age pensioner, sitting in my home.  I want to have a high definition ability to chat with my doctor, my daughter, my church minister, or whoever it is.  I want to do it in real time and I don't want to have to be charged per minute by doing it.  I can't do that at the moment, because the only way I have connectivity is over an asymmetrical piece of copper.  Even if I wanted to connect over the Internet, there are potential latency problems that I may have.  In any case, why should bits that want to travel one hundred yards have to clog up the Internet?  That's half the problem.  If we can cache and keep, in the local domain in the same way that I do on my - thank goodness all the A4 pages I sent to my printer don't need to be sent over the Internet.  If we all had to do that, gosh, we'd be loading the Internet with even more capacity.  Why not keep; in the local domain, and a domain that is not an arbitrary one, it's a real one.... 

For example, let's take Amsterdam.  It's putting in an OPLAN, an open, public, local access network, into all four hundred thousand of its social housing units.  They reckon that they will have, immediately, a fifty million Euro plus saving each year.  Old people will be able to stay in their homes that much longer.  Why shouldn't they have the benefit of that?

What do you mean by stay in their homes a little bit longer?

At the moment, the only way an old person...

Internet shopping, or what do you mean?

No, no - care.  At the moment, the only way an old person...

Oh, stay in their own private home, instead of

Correct, before they need to go into care.

[Laughs] Okay, it's not Internet shopping.  We're stopping old people leaving their house.

[Laughter] No, sorry, it's just explained to me why everybody looks to me with a glazed look when I make that statement.  [Laughter] At the moment, you have these alarm systems and so forth that cost an arm and a leg per month to do.  It relies upon the person pressing the button saying, "I need help". 

Of course, this isn't a Big Brother thing; this is somebody who might want to do it.  Somebody can say, "I've got a problem," and have a face-to-face.  I think some of these Hewlett Packard and Cisco and others are beginning to demonstrate how video communication and conversation, if the bandwidth is there, can be very, very different to the old sort of video conferencing, out of sync and scraggy pictures we used to have a little while ago. 

If bits don't have to get onto the Internet, why clog up the Internet doing so?  The other thing, of course, is that if you have such a network, and this is the frightening thing from the telcos' point of view, at the moment, they operate in terms of the Internet connectivity on a divide and rule basis.  You're at number two Park Road.  "Mr. Dryburgh, we'll contract for your ADSL connectivity".  The next door will have a separate contract, and the next will have another contract, and so forth.  What if we were on this fiber bus, as a city or a community and there was a single terabyte fiber connectivity for the whole city, to the Internet?

Okay, but then this is what Amsterdam is doing, and France as well.  I mean, this is just community-owned fiber you're speaking about here.

I'm actually talking about - we'll come to that in a minute.  I'm talking about what happens if we have massive high bandwidth - what I'm basically saying is that the service provider model, as we know it, is dead.  There is no earthly reason why we should have ISP's or telcos, as we know them, in this digital world.

Moving onto the point that you just made, a point that I suppose over that last few years I've increasingly come to appreciate and believe, is that the fiber that serves a community or city, just as the fiber or coax that serves me in my home network, you really want to finance that in a way that aligns the owners' interests with the users. 

To that extent, I believe, and this is what I'm working with now, on cities that are saying, "Well, we don't want this to be state-owned, but we want it to be owned by a corporate vehicle that is not a conventional profit-making company, but is one whereby the primary value and benefit out of the investment goes to the users on it".  That could be by some community bond or by some cooperative ownership or a company like the Network Rail Company in the U.K., a not-for-profit company.

What you don't want is somebody owning the fiber who is trying to maximize the return on that investment.  To the extent that a city is reliant on that person, it's going to be less competitive, in the years ahead, with a city on the other side of the world that is trying to attract inward investment and e-knowledge workers and new entrepreneurial activity.  It will be more accessible because the bits are cheaper to go there because there is not a massive pricing of access based upon having to serve an independent shareholding group.  I'm not sure I've expressed that clearly.

What we do see in Sweden and other places are communities organizing themselves.  I think we're going to see the birth of a new industry in the next five or ten years, with companies who do that in collaboration with communities and public authorities.

I thought KPN had some kind of collaboration going in such a fashion?

KPN is the most interesting example.  I'm not sure whether KPN - KPN understands it's probably better than any incumbent telco in the world.  They have more local access fiber, not laid by KPN initially, but by Volker Vessels, the big construction company.  They've done it in association with a lot of the housing associations in the Netherlands. 

It's unclear, as yet, how it's going to end up, in my view.  I'm not sure whether KPN's view of the world, at the end of the day, is that there is a business in being a tollbooth, extracting money from content providers and traffic that passes across the Internet, or the local network, or whether it's just going to say, "The ownership, funding, and the financing of the fiber and wireless is as independent from the services we provide as the way we finance the roads is of the trucks, cars, and goods that are carried in the trucks and the cars".

So, you're wanting to see a hundred percent separation between applications like telephony, SMS, and underlying infrastructures?  That's what you ultimately wish to see.

I'm saying it's inevitable, as inevitable as the wheel.  What I want to see is this inevitability happen sooner rather than later because it will bring great benefit and open up new opportunities for new businesses and new business models. 

People will start shouting back, "Hey, what about quality of service?"  I know I'm talking to you over the public Internet, at the moment, using Skype, and that seems fine to me, but people will starting shouting, "This could be an emergency call," and the call could have dropped or the quality call was bad, or your ISP was down and don't have any real service level agreement, except to get it back up within for two days.

Of course they will do, yes.

So, you don't think we need certain voice quality guaranties and so forth?

You could argue the same thing about refrigerators.  You could argue the same thing [laughter].  At the end of the day, business opportunities for making sure that the bits travel without drop off, across the local network, of course we're going to be worried about it.  It can't.  We know all too well that this isn't delivered absolutely on a guaranteed basis from some huge, central authority sitting at the middle, in the same way that all this idea of security by having some central government authority monitoring all my bits, or keeping a database.  That's not going to work.  It's just special pleading.  Of course, people are going to say that. 

As you say, I don't even have to argue it.  Here am I; we've had a perfectly good, higher quality conversation over the last hour or however long we've been talking, that I could have ever possibly had.  Who is responsible for this?  I don't know; the guys who made the headphones and my microphone have obviously got the quality quite good there. [Laughter]  The USB plug that goes into my laptop seems to be good quality.  I haven't had any problem there.  The laptop is made by Samsung.  That seems to be all right.  I've got a bit of cable from there that I can see going to a Drytek router.  That seems to be all right.  The one that goes to the wall seems all right.  It's going across some cruddy, old copper wire.  Blimey, heaven knows how they've managed to keep going during our conversation, but still, they have. 

Okay, you know, the telecoms industry is stated as being up to a 3.4 trillion dollar a year industry.  Eighty percent of that revenue comes from telephony.  So, if you're saying that telephony will break away from the underlying infrastructure - personally, I don't think telephony will keep existing, but let's imagine that it does as an application.  The big question is telecoms' infrastructure is incredibly expensive.  I mean, Google couldn't even afford a build out in the States that was noteworthy, in terms of telecom network.  The infrastructure is massive, in terms of cost.  I've been looking at figures of how much networks cost. 

First of all, most people live in cities. 

Listen, if you take telephony out of the picture, what's happening, as we all know is that telephony is paying for the underlying infrastructure.  What I don't get is where you think money may move and the infrastructure may break away from the services, but all it means is that people get charged a lot more for access.  How do you marry up the cost of the infrastructure and maintaining it?

This is myth.  Look at the facts, Lee.  You go to one of the major guys who are leading the building of - if you look at the current cost of putting in a brand new fiber network in a fairly urban environment, you're going to build a new fiber network around ...

What we understand here is access network costs a lot more than the core networks.  We're taking it ...

Let's say the core network.  Over the last twenty years, we've had masses of fiber running up and down our countries and across the oceans.  Ninety percent of it isn't lit.  There is unquestionably no shortage of capacity of fiber outside of the local access network.  The problem is it's in the hands of an industry that's business model is based upon creating scarcity and creating value out of selling access to scarcity.  But there is no scarcity.  So, what they have to do is to pretend that there is scarcity. 

So, all these tales about the Internet falling over, due to the sudden rise in YouTube and so on, you don't agree with?

That's absolute crap. Absolute crap . All I can tell you, and I talk to physicists; you take one, tiny strand of fiber; nobody has yet found the upper limit of it.  In other words if you were to light all the spectrum colors in there, you have infinite capacity.  Obviously, you have to invest in the kit to put on to access that capacity in the fiber, but one of the things we're beginning to see happen is that Moore's Law is going to hit the DWDM kit in the same way it did the silicon chip.  We're going to find we're going to be able to access, out of that strand of dark fiber, twice as much bandwidth for half the cost, every eighteen months, for the next two to four decades.  There is absolutely none, no shortage of capacity out there.  The only people who are saying it are people on whose business model it depends. 

You and I knew when we went to school in the second grade that anything that is infinite supply, in a free market, is worth zip.  What's the value of sand in the Sahara Desert - nothing.  If you have a business model based upon selling sand in the Sahara Desert, you're in trouble, and they are in trouble.
Let me just give you the figures I was telling you about local network.  The current costs for building an average, new build, in an urban environment, fiber to the home not to the cabinet, brand new, is about seven hundred Euros. 

Per user?

Yes, per termination.  Of that, about four percent is the cost of the fiber, thirteen percent is connectivity products, seven percent is engineering, ten percent is project management, thirty to forty percent is installation, twenty-five percent is civil engineering, and five percent to the financing.  Twenty-five percent for civil engineering is a huge killer.

This is CAPEX only.  What about OPEX?

Hold on, let's just get it with a CAPEX first.  We're talking about seven hundred Euros.  How much do you pay, per year, for the line rental of your copper telephone line?

Well, I don't have a telephone line and I had a naked-DSL before.  It depends on the country, but if you take the country I'm currently in, I think it's about thirty Euros a month for connectivity, for cable.  I have fiber in the house; I just haven't paid for it.

You say connectivity; that includes the DSL connectivity, doesn't it?

Well, it includes the cable because I decided to go with cable since it's cheaper.

I would use a hundred or hundred twenty Euros a year. 

So, like thirty times twelve, so three hundred sixty Euros a year for connectivity.

That's got some active equipment on it.  I'm just talking about the line rental, the basic, physical, copper line rental that the average person is paying.

Yeah, but with cable lines...

They've got a telephone line.

Why do I need to have a telephone line?

You don't need to, but I'm trying to prove to you that it costs nothing.

In the U.K., where they don't offer a naked-DSL unfortunately, then I think British Telecom charges about eleven British Pounds per month, just for that piece of copper, without any service, no DSL.  Okay, now I've got you.

It's about a hundred twenty Pounds.  All I'm saying is that money is on the table.  Everybody is paying that money already, for access to a copper, local connectivity. 

Sorry, I forget; it seems pretty old-fashioned paying for a copper but I forgot most people are doing it. 

Forget the copper.  That money is on the table.  That money is already being paid out.  That money is more than enough to finance, if you convert it.  What I'm saying is that a seven hundred Euro investment, over a twenty-year period, doesn't require anything like a hundred twenty a year. 

Any talk about how this is an impossible thing to finance - it isn't impossible.  The figures work out easy.  The problem is, of course, how do you go to a home and get them, as it were, instead of paying the hundred twenty pounds to BT or to France Telecom, for the copper, what is the strategy for getting that money to go to support the financing of a fiber.

What's the OPEX cost?  I'm wondering if it's high.

Again, interestingly, no - the question of OPEX is slightly more difficult.  Obviously, for the large enterprises connected on that network, they will have their own operator but for the mass of residential and SMEs, there will be a contract let by that OPLAN, that passive network-owning company, I believe, as has been the plan in Amsterdam.  There will be a five to seven year contract to a company to provide the active layer.

I think one of the problems at the moment is that this is a brand new business.  There isn't a lot of experience and precedence there.  The trick is going to be to make sure the contract is let on a basis that recognizes there will be increase and upgraded quality and bandwidth, at a reduced cost.  That benefit has to be shared equitably between the contractor providing it and the network users.  That's the business.  I don't know who is going to own that business.  Is it going to be Cisco, or BT?

But the question is; what I'm trying to get at is, the operating expenditure, more than the original CAPEX; is it more than seven hundred Euros a year?  Is it ten percent of it?  Is it the same?

No, it's fractions of that.  You only need to realize that the reason, the primary reason why BT and all the other major telcos are investing in fiber to anywhere, fiber in the core network, is because it has a massive reduction in OPEX, a massive reduction compared to maintaining and running the copper network.

The interesting thing is, as I say, if you actually price up the active equipment, the network could go out and buy the active equipment and it would cost you very little.  The problem is if you do that, what you have installed is going to be out of date next year or the year after because you're going to be able to buy something twice ...

Okay, so the OPEX is a fraction of the CAPEX.  What you're trying to say is that you're paying "x" amount in line rental.  If we could find a model to convert those payments away from the telecom operator, we could fund something that is a much better value to end users.  So, end users would still be paying the same amount of money but deriving a lot more value.  You think you would speed up splitting away infrastructure from telephony, SMS, and other applications, i.e. the two services become separated from infrastructure.  Do I understand correctly?

Yes, in other words the entity that would be providing this connectivity would have nothing to do with what ran over it.

Is it not nice that game players get "x" network characteristics, people who are just doing FTP uploads get other network characteristics?  This seems kind of anti free market, that everybody gets given the same type of network, with the same ping times, same latency. 

No, they don't.  As I said to you, if you are a major corporation or you're somebody like yourself and you want to have the network lit at a particular active layer, a particular speed, or capacity, you could opt for that.  There is no reason at all.

So, it's not the communist network, then?  [Laughs]

No, it's less a communist network than it is now.  You could have everything you like, as long as it's ADSL. [Laughter]  Bear in mind, you and I are unusual animals.  For most people, all they want is a very fast and increasingly they want a symmetrical connectivity to the Internet.  That's what they think. 

However, there are a lot of other people in the community that want to have the ability for peer-to-peer.  I would argue that the average person will discover the value and opportunity of peer-to-peer, and certainly, local peer-to-peer.  Where we have these open access, local networks in place, we see kids doing unbelievable local peer-to-peer video activity. 

Like sharing their Blu-ray disc images with each other, within five minutes - fantastic!

Absolutely, there is another industry that is going to rethink itself.  [Laughter]  I think another thing we need to recognize is that there may be a lot of people who want to communicate with the houses, the homes, or the offices, other than the people inside the homes, and the offices themselves.  For instance, I am told, from talking with colleagues who are involved in the energy and power sector, that if you could have real time telemetry and remote control, at zero marginal cost, i.e., you're not paying for the bits for doing it, of a home heating system and you could then link this in with knowledge of what's happening with the coming ambient weather temperature and so forth, you might be able to start selling comfort rather than electricity.

I like the idea of buying comfort.

You might be able to say, "I'll contract to have my home at 68 degrees Fahrenheit, day in and day out," or "68 degrees in March and 49 degrees in July," or whatever it is.  If you could do that, that contract would have a massive impact upon the cost of energy.  The problem with energy, of all the utilities, is you have to manage the load and everything from the center.  If you could actually do it because you have real live, zero cost access to knowledge at the periphery, it changes the pattern of the world.

The need for high bandwidth, net neutrality in the local access loop in the community, is something that is wanted by a lot of people other than just the people living there.

What happens, for instance, in terms of security and all sorts of other things, if you could make the locks on the doors intelligent?  All this is not some special service linked to the infrastructure.  At the moment, you can go around suggesting they have webcams all over the place, but they're sitting on dedicated infrastructure. 

If you could have this open access fiber bathing and pervasive throughout the city or community, many people now, as I do, believe it will be transformational socially as well as economically.  That's my day job. [Laughs]

It sounds like a great day job.  I really look forward to the talk you're going to give at this conference.  I just wish to ask you a couple of things, straight away. I consider telecoms "my industry".  I mean, It's always been the love of mine.  So, want to put this question to you and feel free to answer it from any direction you like, and briefly, if possible.  What do you see as the future of the telecommunications industry?  Pass some comment on the future of the telecommunications industry, please.

Most of the telecoms' incumbent operators and the sort of parasitic, competitive local exchange carriers (CLECs), I think, are heading for a precipice.  Now, when I talk to the senior management in most of these companies, they don't like acknowledging it.  They understand it though.  They can see the evaporation of revenues, just uncontrollable. 

For the last ten or fifteen years, they have hung onto the old business model.  They thought they could make sure the terrain in front of them was level and as much like where they'd come from as possible, by resorting to influencing public policy and capturing the regulators, which they seem to have done in most countries, fairly successfully.  [Laughter]

What we're talking about here, Lee, are fundamental dynamics of physics.  They just are running out of space.  They know that they are getting very close to the cliff. 

So, if I'm being cynical about it, I would say that most CEO's, if they find they can no longer cudgel their governments and regulators into giving them some privileged access to this technology or imposing regulations that favor them, what they're doing is they're getting out.  They're resigning.  [unclear name] of BT; brilliant.  Let's get out before we hit the wall.

Many of these companies are going to hit the wall in one form or another.  When they hit the wall, what I mean is, and we have to remember this, that the management and shareholders get crucified.  The assets don't go away.  The knowledge and experience that exists within the company, great knowledge, and experience of telecoms and how it works at an operational level doesn't go away.

What I believe we will see is a rapid, after one or two Stockton and Darlington's we will see a rapid restructuring of the industry.  We will see the old, vertically integrated "we can do everything" telco disappear.  It will fragment into a hundred, a dozen, or a few pieces.  There will be local networks.  There will be a very interesting business providing global connectivity, on a highly competitive basis.  There is going to be the business of lighting and managing these networks.  Again, some of these telcos are going to be able to move into that space very well.  There are going to be some services for major enterprises and global ...

So, are you are not a fan of the Telco 2.0 double-sided business model that is going to save the day?  [Laughter]  I don't mean to pit you against others who are in our friendship group, but everybody has different opinions.  That's what makes the beauty of the whole thing.  So, comment on a double-sided business model, if you can.

In case somebody is listening, summarize what you mean by that so we're talking about the same thing.

Well, it's a fact that instead of just trying to sell downstream to consumers, i.e. you charge them for telephony, you give away telephony -  I don't personally think telephony will exist long term, but since everybody understands it, we'll keep using it - you give away telephony free of charge to the consumer but then you start making money upstream by enabling sellers, the likes of Google and so on, enabling connectivity between businesses and consumers. 

It's like Google; Google gives search away free of charge and that gains them a massive number of users.  Then, they make money by selling upstream to advertisers.  Maybe there are ways of selling packaging and postage.  When somebody sells you a movie over the Internet, it doesn't get subtracted from your monthly allowance [broadband cap].  So, it's other parties are paying the bills behind the scenes.

Martin and I have had discussions on it.  Obviously, being cynical, Telco 2.0 depends financially and utterly on people going to listen to it, who can afford to pay the tickets from the industry that is being given the message.  Undoubtedly, that double-sided model is a glimmer of hope if you're a telco wanting to think "We can extend the cliff a bit further and we can make it last a bit longer," I would certainly grasp onto that.  As far as I'm concerned, it's simply an idea to smooth the future a bit.

The idea that there is a non-disruptive, smooth, migratory way from where we are to the future, I think, is an illusion.  It will be messy.  It will be all sorts of ups and downs and so forth.  I don't think the vertically integrated service provider model is sustainable in the digital world.

I know you've been focusing on infrastructure so maybe it's a bit unfair to ask you this, but how do you see the opportunities, in terms of telecom innovation, if I even call it telecom?  That's a question; should we even be using the world telecom or communications anymore?  I don't know.

Interestingly, the two words I personally like using when talking with individuals is connectivity and conversation.  People want to converse.  That's not just talk, but communicate or converse.  I think telecoms - I wrote an article about ten years ago, "Telecoms Is Dead; Long Live Telecoms".  We're not going to get away from that phrase, but you asked the question about the applications. 

Where is the excitement?  I know you've been focusing on infrastructure. 

The excitement is when I meet a twelve, thirteen, fourteen, fifteen year old and I know that when they have a abundant bandwidth and capacity and cheap digital processing kit in their hands, they will dream them up.  It's not for me or you to do it, anymore than it is "Oh, let's invent the wheel so that".  It will happen.

I always remember Ken Olsen, when he was the head of Digital Equipment.  Do you remember he came out with that famous statement, "It's inconceivable that every home will want a computer"?  It was inconceivable.  It's inconceivable today, what all these new applications and services will be.  All we know is that when we all got low cost PC's, there was an explosion of applications and new uses that we never could have thought of.

I may dream up one or two, and if I have some good ideas - as I say to people, I don't believe in intellectual property.  I believe if I have a good idea I must either get out and exploit it faster than you or I must keep my mouth shut.  So, I'm going to keep my mouth shut.  [Laughs]

Okay, you do that.  [Laughter]  We'll be popping over and seeing what you're doing. 

I have been, literally for twenty-five years, frustrated and angry, I suppose, at what I see as these rich and abundant fruits that society will be able to derive from these technologies being held back because it's been channeled through some preordained sectors.  I have been wrong.  Looking back on it, my biggest error and insight was to see that there was going to be this inevitable bifurcation between the bits and the pieces, the hardware, and the stuff that runs over it and that they were going to be as separate in the digital world as they were in the analog world. 

If I was wrong on anything, it was in my expectation that it would become apparent to one and all, this year and next year, but the power of vested interests is extremely strong.  I shall ever forget, just before that BT conference I was having a conversation with the then Minister of Secretary of State at the Department of Trade and Industry, who was responsible for telecoms.  I was saying to her, in a one-to-one conversation with Patricia Hewett (MP), that what we need is an exemplar.  We need an example of the other way of doing things in terms of the local access network.  Once one can see that, kick the tires, and look at it, I'm convinced people will say, "Oh I see now.  If you'd have told me that that was what you were talking about you would have persuaded me a long time ago".  You're going to do the same, Lee.

Are you going to have that exemplar in the go by eComm, do you think?

I don't know.  This is why I'm cautious.  I've always been wrong about the timing.  When she said to me, "That's great, Malcolm, what can I do to help?"  I said, "What you can do to help is nothing".  She said, "What?"  I said, "Guarantee to me that you will do nothing".  She said, "What do you mean?"  I said, "Guarantee to me that when British Telecom or GEC or somebody else knocks on the door of Number 10, and the then Prime Minister Tony Blair answers and says, 'What do you want," and the vested interest says, 'Stop this; it's ruining our business.  If this thing goes ahead, we're going to be out of business all together.'  I want you to guarantee that Tony Blair will say, 'Push off, I'm not interfering with the free market and enterprise.'"  She said, "We can't.  I couldn't do that, could I?"  BT is a very major company in the British scheme of things.  It employs sixty thousand people. 

I don't know what's going to come out of the woodwork to sort of hinder this in the short term.  All I know, Lee, is in the long term it's inevitable.  I hope I'm here to help make it happen.  I hope I'm here to see it happen.  There are some very good signs.  I would say, in conclusion, if you're going to look at one place and keep an eye on one place, if it emerges anywhere ahead of where I'm trying to do some things, I suspect Singapore may be a very interesting place to watch.

Okay, so if we swing from Number 10 in the U.K., all the way across that pond, do you want to make any recommendations if you were advising Obama and his appointment of Chairman of the FCC?

He probably doesn't know my phone number, but I'd be happy to go and give him a hand.

I know somebody who knows him, so I could pass it on?  [Laughs]

What you should do - what I would say is don't look in the conventional areas.  I did hear Lawrence Lesig's name mentioned.  That wouldn't be a bad thing but you have to have somebody who is pretty strong, understands the fundamentals of it, and is prepared to 'sacrifice' what might appear as some pretty big beasts, in the short term, for the sake of the long-term future and wellbeing of the American people, and indeed, the free world.

I am always tempted to say that the current financial crisis is a good thing in all this because it is really causing people to think, "Hang on; there is something different about the future".  I look forward to Barak Obama's appointment.  I don't know who it is.  Whoever it is; give them my phone number.  I'm very happy to help, [Laughs] but I really do believe it needs some radical rethinking. 

Interestingly, when Powell was at the FCC, he got it.  But, he was moved on.  Some of his statements, in his last few days at the FCC, were visionary and unbelievable in talking about the segregation between infrastructure and services.  But as I say, George Bush moved him on and we went to a new era.

What would you say the biggest issue facing incumbent telecom players is, today?

The biggest issue, I think, is have they left the decision to late as to what their business is?  Are they going to release infrastructure in order to climb up the value chain, into the service application area or are they going to forget the service application area and fall back into focusing on the infrastructure? 

The other thing they're faced with, because most incumbent telcos currently are nationalized or national carriers, most cities have, as their local incumbent, a national carrier.  They're going to have to also face this issue that the city of Chicago is going to want to have a better local connectivity than the city of Detroit, or the city of Lubljana is going to want to have a better local connectivity than the city of Sombor, in order to compete.  There is a growing awareness; this is where we came in at the beginning, there is a growing awareness between a new breed of local, political leader that the open quality of connectivity in a town is going to be the fourth utility.  It's going to be one of the key determinates of that town or community's ability to compete in a global market, for attracting inward investment, in an ever increasingly e-economy.

Okay, that's interesting, actually.  I wish I had asked you that at the beginning because there are a lot of things I would have like to pick up on there.  There are other Sundays.  We've had a few calls now, but we haven't bothered recording them.  So, listen, it's been great having a Sunday cup of tea with you.  I'm going to get the kettle on and make another one.  Thanks for letting me record our casual chat, today.

When I've got time, I try to be open.  I like to share as much as I can and to listen as much as I can.  I look forward to the conference.  I'm sure that will be a great time for conversation. 

I'm sure it will be.  Hey, listen, take care, and have a good Sunday.  Thank you very much.

Matt Ranney on Thinking Beyond VoIP and A. Bell Telephony

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Whilst in the midst of transit I had the pleasure to have a pre-conference interview via Skype with Matt Ranney of Rebelvox.

Unusually for me, I did not know Matt personally and had not even had a pre-interview call with him. So this was both a live interview and a first meeting. So it's a bit more two-way and with a lot of informal chit-chat, particularly during the first 8 minutes.

The run time is 50 minutes.

Sorry for the slight clicking sound, it was entirely my fault due to playing with a software setting.

Additionally the full transcript is below. To distinguish between us I've indented Matt.


There is a lot of "gold" in this discussion!

Transcript

...I just want to jump in and say thanks to RebelVox for sponsoring, either a lunch or a breakfast.  I can't remember which.  You probably know.  Do you, or do we both not know? [laughter]

I believe it's a breakfast.

Okay, breakfast, thanks a lot for that because the ticket prices would be double.  The venues, especially that one is astronomical.  Nobody wants to be paying double the current ticket price.  So thank you very much.  Can I ask you why RebelVox sponsored?

Sure, I attended the first eComm in 2008.  I was blown away.  It was the conference that made the best use of my time in my career of attending conferences.  The content was high.  The schedule was rigid.  People got to the point.  It was a huge fire hose of great information.  That is the world we are playing in, that we at RebelVox are playing in.  We want to see more of that kind of thinking and the kind of people that go to eComm.  Those are our people.  We're happy to be a part of that.

Hey, that was absolutely fantastic, not even scripted [laughter].  Perfect answer [laughter], you've blown me away.

Is that going to be a sound bite and a little quote on your blog now? [laughter]

I think it will need to be.  That was perfect [laughter].  I'm going to need to interview you more. [laughter]

Maybe next time I'll prepare. [laughter]

Yeah, prepare a two pager [laughter].  I should probably get into this, but because we've not spoken, you might find it could turn into a two-way instead of a one-way.  For example, with Martin, because he is a close friend of mine, Martin Geddes that is, I was able to ask him questions I knew were good for him because we'd been chatting together for years.  Wheras we're just getting to know each other here. 

So anyway, I have to say that meeting with yourselves made me laugh because I posted on the blog, about the death of telephony and the you emailed me saying, "Hey, have you been influenced by RebelVox?" [laughter]  And I had to reply to you and say, "No".  I looked into it after you said that and I thought you guys were influenced by me. [laughter]

We all had a good laugh about that. [laughter]

So each end has been laughing about each other end, thinking the same things, and thinking each other had influenced each other.  Then tonight, when I asked you by email what you wanted to speak about, it reminded me so much of a chunk of the opportunities that I helped Martin Geddes highlight, by means of a long interview with him nearly a year ago.  I don't know if you read that interview I had with him?

Yes, I have.

You are a good eComm citizen. [laughter]

The overlap in thinking was just too great to ignore.  It's really interesting stuff.  I read it, start to finish.

Hey, that's pretty awesome.  We should have spoken before but I think from now on, we're going to be doing a bit of speaking.  It's a shame we haven't had a chance to meet up but  I'm sure we will, a bit longer than thirty seconds in passing.

You know, we were in stealth mode for a long time.  We weren't really talking to people about what we were doing.  That explains a lot of why people such as you haven't ever really talked to us because there was really nothing to say, until very recently.  Now, we're ready to tell the world what we're up to.

Maybe I'll say a little about myself here.  I can go on forever so I'll keep it short.  I I was away to say that you don't want pillow talk from me, that does sound a bit outlandish, but I'm allowed to say these things since it's a 2:00 a.m. here. 

Anyway I think you've gathered, since you're clearly in the eComm community, that I have, or had, not sure which to say anymore, built my career in telephony.  I'd been reading the British Telecom Engineer Journals, it was a general post office back then, since I was twelve.  By the time I was fifteen, I was reading the CCITT signaling specs.  But around four years ago, I realized that telephony was dead.  It hit me like a ton of bricks because the thing I love most, I realized, was dead.  It's dead, dead, dead, and dead.  Yes, we're using it every day, or at least most people are.  But it's categorically dead!  There is going to be a massive wakeup to that!

Anyway, so, when I looked at what you had been saying, your proposed talk for eComm 2009, you are also saying that telephony is broken.  I say it's dead because I know, in the long term - well I won't go into it all here, but it is certainly broken.  In the short to medium interim, the money is in fixing it. 

Can you elaborate on why you believe that telephony is broken?

Sure, it's funny that you think I'm not being strong enough by saying broken versus dead [laughter] .  I thought I was being a little too strong by saying broken.  I think that telephony, as we know it, will probably be around for quite some time.  It's just in too many places.  The bit about it, that I think is broken - it's not so much that telephony has really changed in some way that is now broken, it's just that society has sort of changed around this thing that is essentially unchanged since it was invented.

Now that information moves around very easily, and very inexpensively, we can communicate over great distances for the same cost as communicating over short distances.  All of this inexpensive communication in our lives has put crunches on our time.  As Martin points out quite succinctly, time is the new scarcity.  That's exactly right. 

The thing that's broken about telephony is it doesn't respect the time of the people who are talking through it.  That's what we aim to fix. 

Can you give me some examples?  I tend to be a little bit harsh in my questions.  It's because the whole thing interests and excites me.  Can you elaborate on "it doesn't respect people's time"?

Sure, I hate to be regurgitating things I've just read on your blog, but as you point out in something you wrote, "Party A summons party B with a bell, and that's why we call it a 'phone call'".  I want to talk to you, so I ring you.  I wait for you to decide whether you want to talk to me or whether you want me to go away. 

It puts you in this really uncomfortable position, where you might be talking to somebody in real life or might be doing something important.  You might be driving a car, or whatever you might be doing.  I'm saying I don't care.  I demand your attention right now.  There is nothing in between.  It's [telephony] a continuum with only extremes.  We're trying to open up some spaces in between the "you get to talk to me now," or "you don't get to talk to me now". 

The way it doesn't respect your time is, sort of, like it wasn't designed to respect.  This granularity of time wasn't even considered because of the other time it was saving, of travel time.  It used to take a long time to get places.  It used to be a big deal.  You couldn't fly places.  Calling was a lot cheaper than going someplace. 

We have so many different ways of moving information around, now, that time does become more important.  Telephony can respect people's time.  At the moment, it's just ignorant of it. 

I had to smile there because another little question came to my mind.  Have you noticed how the B party still behaves, for the most part, as it had in the past?  Because the A party was the one who bore most of the cost, i.e. because of the scarcity was the networking, they were paying large rental costs, i.e. call cost was higher than the human cost, then  B parties feel obligated to answer.  Yes, the older demographic is still up there, but it's still in the bulk of our society that you must answer a ringing phone, no matter how important the context that you're in.  Do you notice this? [laughter]

Absolutely, the problem is on both ends.  Not only do you sort of have to be interrupted, but then you think, "Geez, A party is already taking the time to call me.  I might as well".  They have sort of forced this obligation of your time and attention on you, out of nowhere.  This is exactly what I mean when I say it doesn't respect people's time.

A lot of the problem is because you don't know what the value of the inbound call is.  You don't know if it is critical to you or if it's something that would be better suited to another channel or another time.  It's completely and utterly blind.  Would you agree?

Yes, it's the same sort of live voice stream, whether it's just chatting, just calling to say hi, some short message, or some long message that's a conversation.  The way you initiate it is the same, in the current model.

If you look into calls, there are so many different types of calls.  For example, in his interview, Martin had been speaking about how a lot of calls are pure rendezvous as he calls it.  They're actually, calls in order to organize the real call, like, "Where are you," "I'll be home in five minutes," "Okay, I'll call you then".  It's kind of funny that we're using calls to do the rendezvous to have the proper calls. 

Then, some calls are just information transfer, like to pass over credit cards.  It's very strange that we're using the system to do all these things in such an inefficient way.

It's funny; I think the ultimate problem is that the only building block you have to work with is the call.  Even after you have something like some other way to set up that call, let's say you get one of those; you can send a text message or you can do some other thing that helps you set up the call.  At the end of the process, you've rendezvoused now.  Now you have a call.  I think even that is going to need to change for the brokenness to go away in telephony. 

Could you expand upon that? 

You and I are now talking on the phone.  We're using fancy computers to do it.  That's really neat, but here we are; we have a full duplex telephone call.  If the call were to drop because the network screws up or if one of us needs to stop for a second and tend to another call, the things that each of us say just sort of go away.  They're live only.  Live is the building block for all of telephony. 

The live, two-way call is the way it all works.  I think that is actually broken.  It should be more flexible in that.  You should be able to have some time-shifting, if you like to call it that.  You should be able to sort of listen whenever you want to listen, to whatever kind of media is headed your way.  

So, calls take on some kind of permanence or semi-permanence, if you want?

That's another way to look at it, as a side effect of doing that this way; you end up having more of a context, more of a history of your interaction.  I think we have to get rid of calls.  I think that's ultimately the problem and why we find all of this so inconvenient.  Once we've completed this rendezvous, we still have a call. 

For some things, of course, a call is the right thing.  For this conversation right now, this is the right medium.  We need to have sort of a two-way...

It's handy. [laughter]

It works very well.  I wouldn't suggest that we should do some sort of asynchronous, wildly delayed scheme, like a 187 milliseconds of latency is pretty nice, halfway around the world.  The thing is; for a tremendous number of different usages of voice to communicate, it's actually not. But it's the only thing we have to work with if you want to talk.  There's really nothing in between - of us talking, if you want to use voice.  There's nothing in between us talking live and us going into each other's voicemail. 

If you take the word telephony, generally telephony means a particular thing, what you're saying is - do you believe that the term telephony will disappear, will cease to have meaning, going forward?

I think that is one possible side effect.  I think telephony is going to be one of these words that ends up being meaningless, like broadband.  Broadband used to mean one thing and now it means fast Internet, I think.  It will take on some sort of different term, or not, or maybe we'll always use it to refer to this kind of old-style of phone calling that we used to do before we figured out something better.

If I just jump back to this rendezvous thing, just looking around the Web here, I have ADHD [not officially, just get bored easy] so I'm looking at a couple of blogs here.  There has been quite a lot of buzz in the blogosphere lately around VoIP is dead, or VoIP is not dead.  I kind had to chuckle to myself because they're arguing about the technique to transmit the media itself.  In the 80s, we went from analog to digital.  In 1990, we went to ATM.  In the early 1990's...

Yeah, it's the plumbing.

It most certainly is.  I was away to say that Idon't remember people getting excited about digital but I did get greatly excited.  Digital actually had a lot of huge promises when ISDN was wrapped in, but operators unfortunately failed [laugher] to realize what could have been the Internet back then.  The same actually happened in the early 1990's [ATM]. 

They're getting exciting about or arguing about the plumbing.  I don't normally share too many personal opinions, believe it or not.  I've been fairly quiet the last four years, but I'll say this; the real revolution is going to be around what I call "person-to-person signaling".  The revolution isn't in the media transport, but actually the signaling. 

A sub-set of that is what Martin had called the "rendezvous process". 

Anyway, you said to me, in the email earlier, "People have attention synchronization challenges in their lives".  Can you tell me how you plan to solve these challenges, or how you are solving these challenges?  I'm sorry.  I don't know if you're already selling [solutions]?

You can't go to the website and buy our software or anything, but yes, this is something we are doing.  What I mean by that is that the synchronization of attention is really the critical aspect or barrier to communication happening.  Sure, one way you can synchronize attention is with these improved signaling schemes and then you end up with this rendezvous.  And then, you've got full attention.  I think it needs to be a broader spectrum than that.  Yes, I completely agree with that and I'm totally on board with your improved, human-to-human signaling, but I think that the signaling actually is the media.  It's not necessarily just in service of getting some live call going.  It is the content.  If that content is best relayed in a live way then that's how the people will use it.  They should be able to get what they want.  The signaling, in and of itself, has value as content.

Actually, that's a topic we should really focus on if we do another interview before this conference.  That is a very exciting topic.  It takes a lot of time to go into that.  I'm sure you'll agree because [laughter] obviously, you know what I'm talking about.  We really should focus on that for another conference interview.  It's a whole talk in itself.  It's a terribly exciting area.  You've spurred me on with some excitement by bringing that up [laughter].  It's one of these other things where I kind of thought I was on my own, or fairly on my own.  That will be a lot of fun, to discuss that, because I've been doing a lot of thinking about it.

I would love to do that.

Do you want to say how you're solving those challenges? 

I'm sort of dancing around the issue a bit, but the signaling, the messages, or the content you can deliver to somebody else, becoming the purpose of what you're doing, runs into a problem with voice.  Because the ways in which voice is currently delivered are pretty awkward.  You have to get a circuit, call people, allocate a bunch of resources, get your QOS going; or get your time slices [TDM, or whatever it is that you need to so you can talk to somebody, even if you ultimately end up with voice mail.  That's still what you need.

What we're doing is throwing away the requirements for circuits, reserved resources, and all of those sorts of things.  We're pushing the complexity of managing that kind of stuff all the way out to the edges.  You have these powerful devices now, your iPhones and what have you, with relatively speaking, very powerful computers on board.  They have multitasking operating systems and advanced networking capabilities.  None of these things is really being used to kind of change the way that voice works; they're being used to run applications.  That's neat and that's great, but we're going to harness the power of these smart devices to process your voice, to deliver communications with your voice, in a way that is kind of separate from the requirements imposed by the network. 

Once we're free of that, we're free of requirements, strictly, of people's dedicated attention.  You can have a more arbitrarily time-shifted way to listen to incoming voice or video.  You can send things without waiting for the person on the other end to acknowledge, basically without waiting for the network, without waiting for anything.  We're respecting the sender's time by letting them talk immediately, and respecting the receiver's time by not necessarily interrupting them, allowing them whatever level of participation they want, at that time.

Even though it's 2:00 a.m. here, and I'm fairly tired, as you might hear in my voice [laughter]; I don't have the usually spritely thing on.  But I have to say I'm really glad you came along to the 2008 eComm conference [laughter]. 

Why is that?

You're very much in tune.  You're certainly thinking ahead.  I know the direction, from what I'm hearing.  I mean I know these areas well and we should really do some more chatting again, and record it, but maybe some offline?  I tell you; it's terribly exciting things.  It is so good to begin feeling that other people have noticed the same things.  Because the industry has been so stagnant for so long.  I'll be honest with you; I don't read that much in comms, blogs, and news just because I'm bored stiff.  That's not going to win me many friends I guess, so maybe I shouldn't have said that? [laughter[

I'm with you [laughter]. 

I'm very very bored with comms [publications].  It's been rehashing the same old stuff for so long, and yet, the opportunity has never been bigger.  Maybe I'm just really fortunate; I was lucky enough that Cisco said they would pay for an engineering doctorate for me.  It was around the time I realized that telephony was dead.  So I then spent seven days a week, twelve hours a day, fourteen hours a day, contemplating the future of telephony.  I know I spent three years at it.  I must admit; it might sound a bit extreme, but it actually destroyed my life [laughter].  I can say I destroyed my life for three years [laughter], thinking about the future of telephony.  It was head breaking. 

I've not been public, or so public at least about the conclusions I've came to.  I've only kind of dabbled with mentioning things publicly, for various reasons.  It would actually take so much time to get some of this stuff out.  It was radical conclusions I came to.  It's really good to hear others who are getting into the same conclusions.  I would actually like, at some point, to begin saying where I see things longer term.

But anyway let me get a bit more down to Earth here.  The economy is dire.

That's putting it mildly.

I'm being very polite tonight [laughter].  Communications and transport are the two backbones of an economy, and yet, the communications we have today, predominately telephony, is so inefficient.  It's incredible; we can drive massively increased efficiency.  That's why it will happen.  That's why telephony has to die.  Efficiency will always win if you believe that globalization will keep on trundling on.

Today, for example, I wanted to post speakers [of the hifi kind].  I'm in the U.K., so I called Parcel Force, which is a courier.

[laughter] By "post", you mean ship physically?  That very doesn't mean anything to Americans.

Ship, yeah I'm sorry [laughter].  It's like the old car hire and car rental.  It confuses the hell out of people.  I've started saying motorway or freeway because if you say dual carriageway, people start off, "Where are the horses?" [laughter] At least I'm not calling taxis hackney carriages. [laughter]

I do like how you used "outwith".  Is that where the accent goes?  Is it on "out", or is it on "with"?

I'm confused.

In your blog post, you used a word that I've never seen before, which is apparently a Scottishism, you jammed the words out and with together, as one word.

I actually thought I'd wiped all Scottishness out of my speaking.  Not only working in the States, I had a couple of ladies who were Americans.  I soon realized that they didn't understand a lot of the things I said, not because they didn't hear the words but because the words are not in an English dictionary [laughter].  I wasn't aware of that one.  I need to look into it.   

I thought for sure it was a typo, but Google to me the truth, which was, nope - Scottishism.

Yeah, yet another one.  There are also three hundred words for rain [laughter].  I can tell you exactly what - if I could use some Scottish words for rain, you will know exactly what type of rain it is.  You will know the speed, how quickly you'll get wet, just by one word.  In Scots, you can also say a word that begins with "f" and ends with "k" and you can say that in three hundred different ways, in order to have whole conversations with that one word.

That's weird; I have no idea what that word could be, but I would love it if you would tell me about your experience with Parcel Force.

Sure. I called them after being at the website.  I got a deep, IVR tree that took me three minutes to traverse, including the ringing time.  At the end of the three minutes, and this happens often, it told me to dial another number (surprise).  But it only told me once.  I didn't have a pen.  I wasn't at a PC at that point.  Guess what; I had to redial, traverse the same old IVR tree, to hear that number again.  I noted it down, dialed a new number, got to large IVR trees, then I got hold music.  I had no idea how long I was going to wait, so I just hung up.  I actually didn't bother getting a price from that company.  I went to a company I already know because it's a lot quicker time-wise.  That was me trying to establish a session about trying to obtain a piece of information, via telephony.  It was burning up so much of my time that it was cheaper for me to over spend on a company I already knew, than to engage a new company.

Are you able to highlight any inefficiency which you can see, other than kind of what you mentioned earlier?

Sure, in your world, what would have been the ideal interaction on your phone, with Parcel Force?

I dial a number and somehow magically I'm through to the right person who can actually answer the question I had, without playing about, without putting me on hold, and without passing me around or making me push buttons - speed of information.

For example, one way that your interaction with Parcel Force could have gone is that you could have found them.  You could have gotten your device or whatever it is that you talk telephonically into, and you could've said, "I want to post some speakers.  Here is where they're going.  How much is that?"  You could go do something else.  You could do whatever else it is that you wanted to do [laughter[.  Then that communication could get routed through the Parcel Force whatever, call center or however it is that they do this; somebody will answer that.  Maybe they have some way to scan it for key words, and more efficiently get it to the right person on their end, but they can give you an answer.

The problem is that you have made a live phone call into some system.  The only way they can interact with you is "live".  You would like to get to a person, but what they would like you to do is hang up because people are really expensive.  So that's a big inefficiency that we want to fix.

I like that.  I would have liked to have been able to inject voice into that company; I ask a question within thirty seconds and I don't care if it takes an hour for them to come back to me with the answer.  In what you mentioned, would you be suggesting going voice to text, then process the text for semantic meaning, to help in the routing process?

[laughter[ I'm definitely suggesting that.  Computers can parse text and act on text very well.  Even if they don't get the full meaning, chances are they can at least get your message into the right bin, wherever it's supposed to go, oops I can't use "bin" as that means trash, right? They get it to wherever it's supposed to go having converted to text, and still maintaining the original voice, to the extent that it's useful.

Not only that, but even if they get it in the wrong pigeon hole [laughter], whoever receives it can say, "This is in the wrong pigeon hole; send it here," and the machine can learn. 

Yes, but you can't really do that if you have a phone call.  Someone dials in, they have this long - they say calls are recorded.  But, the whole call may be recorded but how do you separate out the part when you're talking about this, versus the part when you're talking about that?  As you put it, injecting voice into that company with a very specific request, encapsulated within the boundaries of that voice injection.  You allow it to be converted to text in a very meaningful way. 

We've actually highlighted two areas tonight, which I want to say are exceptionally exciting.  I might not sound exceptionally excited [laughter[ because of the time here and because I need to catch up with this much later on.

The first one is that there is a revolution around the signaling.  It's not to do signaling on IP [laughter], the change of transmission of signaling.  It's the fact that you go person-to-person.  It's taken the signaling from a circuit level to a sociological level.  It's actually, where sociology intersects with computer science.  The whole rendezvous thing is a subset. 

Secondly, what you've raised is absolutely fantastic which is you cannot process the media in a call.  It's fairly unprocessible, as you say, they record it, but you can't understand it, you can't parse it.  Once you parse it, can understand it, it becomes terribly exciting input to play with, to build cool apps, better things, and make things more efficient.

Is that a direction that RebelVox is looking at?

Yes, we're looking at it in terms of enabling those sorts of things to be built.  We're not trying to define all of the different, actual uses of something like that.  We're trying to say, "You can put your voice into the system, in a way that makes it much more useful than the current system you have.  You can map this onto your business process in the ways you, the business owner, know best.  We're going to give you the tools, this platform that can make all these kinds of things possible.

You mentioned business processes.  I can say this; eComm 2009 will have a lot of talk about making business process more effective with communications.  That's a really nice area to be looking into.  You're really going to love the next eComm because I know the talks that are lined up.

I'm looking forward to it.

If I think about this, and I look at what you guys have been doing, you have also been looking at emergency services, in particular, tactical radio.  Is that correct?

That is correct.  The origins of RebelVox sort of come from the tactical world.  My business partner was a Special Forces communications sergeant in the U.S. Army Special Forces.  He served in Afghanistan.  He ran into a number of very challenging communications problems that were the origins of what we're doing here.  They sort of boil down to, you can't be on more than one channel at a time. We thought about that and how could you fix that? That's where we realized what the problem was.  Of course, you could build a radio that is literally on more than one channel at a time, but that's not a very useful thing to have because you only have one brain.  You can't give live attention to multiple, other people, at the same time.  That's where we went with it, this sort of attention synchronization. 

It turns out that most of the tactical radio communications don't have to be strictly live.  They're transfers of information.  The way those systems are used is almost always an information transfer.  You press the button; you transfer some information to somebody else.  You're not even expecting it to be full duplex communication because most of them aren't. 

The problem of synchronizing your attention across more than one channel or more than one conversation at a time led us to realize this problem in the tactical communication space because it's dangerous.  People's lives hang in the balance of communications being effective.  Everybody has these same sorts of attention synchronization problems.  You and I both have this problem; we just don't notice it.  The consequences are not so dire for failing.  No one dies if I don't answer my phone.  It's sort of inspired by tactical communications but we think it's applicable to anybody who talks into a device to somebody else on the other end.

I totally get what you're saying.  It's applying what you learned from looking at telephony to the tactical radio side of the house?

When we talked to people in the tactical communication space, they always say, "Wow, when can I have this on my cell phone?" [laughter] It's pretty interesting.  That's part of the unique perspective that we're coming at this from.  It's understanding that tactical communications mindset and bringing some of those elements into commercial telephony in a way that saves everybody time.

We've been on this call for forty-five minutes.  We were actually meant to do fifteen.  Because it's the early hours here and I need to get up for a plane also, I'm going to need to shoot off this call.  I can say this; it was really fantastic having this chat with you.  If it's okay with you, what I will do is I will not edit it, possibly me even describing words in Scots you can say [laughter], and just put it out there.  I think there has been valuable content on our meeting call, our first call together.  I think it will serve as a basis to link to.  You and I should really do a little bit of speaking offline and probably do this again once you and I are more in sync.  So far, it's been fantastic.

I totally enjoyed this conversation.  I just want to say thanks for staying up late [laughter] .  I appreciate you willing to be a little flexible in your schedule.  It made it possible to actually talk.  Thanks.

It's no problem.  I tend to find that most of the people I speak to are in the PST time zone so I often find I'm up in the early hours.  I really appreciate the enthusiasm I got with the speaking proposal from RebelVox.  I thought that was fantastic.  I don't want to go back in this whole interview again, but I have to say it to you; how long have you guys been researching it?  It sounds like you guys have been doing serious research.

Two of us have been thinking about this problem for almost five years, now.

Hey you were doing it the same time as me [laughter] and also Martin. We've been like these nodes around the world thinking about similar things.  This is so great.

That's really very funny.  We've been talking about this for about five years.  It sort of came together as a company about a year and a half ago.  We built up a team and started working on building it.  I've been sort of poking around, kind of as you describe, but not as anguished [laughter].  My investigation was more fun.  I didn't have a lot invested in the telephony world, but I was really curious about how to save time.  I realized that every time somebody called me on the phone I just felt as if I had travelled back in time to when it was novel that people could call me on the phone.  I've just been trying to figure out how we could make this better.

A good word used there was "anguished".  Imagine being me for a little while; you grew up as a kid, your love is the telephone and telephony, the heart of telephony, the intelligence, the nervous system is Signaling System No.7 (SS7), so you decide you want to become the world's top expert in it.  You believe you've become that [laughter].  You think you've gotten where you wanted to be and then as soon as you get there, it suddenly slaps you right in the face that that very thing is actually dead.  Anguish is a good word!  But actually, the opportunity I learned from those three years which must have overlapped what you were speaking about.  The opportunities I see are absolutely tremendous.  This is just a part of it.  So I really do look forward to chatting with you a bit offline.  On that, I better get going.  Thanks again, for your time.

Sure thing, I really enjoyed it.  Talk to you later.

Thank you.

An Open Invitation to Jeff Pulver

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(Update 8th January 2009: Unfortunately Jeff has decided to decline both help and speaking so that he can concentrate on his shows but I'm glad we reached out to include him)


Dear Jeff,

I read the following today on your blog with great interest:

"While I am looking for others to join the NEW revolution, I am ready and prepared to do what it takes to continue to push for the promise of what IP Communications can offer."

I think that is great Jeff! I am sure others do too in the Emerging Communications (eComm) community. We are always looking for people who are as passionate as you about improving how people connect across space and time and putting them on stage. We want to broadcast that passion and as such, to help act as a catalyst for the telecom/communications industry! The industry has been stagnant in terms of innovation for 10+ years and yet the opportunities in the space have never been greater.

You will find at the 2009 conference a lot of content is focused on "beyond VoIP"; now that voice is on IP, what can we do with it? In other words a focus on voice enabled innovation rather than emulating the PSTN in what it does best - telephony. There are many other equally important topics though and hopefully with forthcoming interviews we will highlight these.

We very much look forward to the potential of your support! Even if that's just the odd blog post and Tweet now and then about the upcoming conference in March! Any additional support would be most appreciated! 

Since the eComm community is focused on the communications innovation that you long for (and more), I am sure you will find it a great platform and suitable community to join! We welcome you and will even carve out a speaking slot for you in a full schedule!

Regards, 

Lee 
(on Behalf of the eComm Community)

Skype, Openness, and "Walled Gardens"

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There is quite a disparity between my personal opinions and the continuous drip-drip of off-the-cuff remarks reinforcing the notion that Skype is a walled garden or is not sufficiently "open."

Certainly Skype is not a walled garden. All things being relative, it's certainly not overly closed either.

What tipped me over to share personal opinions in public was an article by friend Jon Arnold.

A particular comment struck me, which was:

While it's easy to write them off as an out-of-synch walled garden...
In the case of Jon's article it was just more implicit propagation of the false notion that Skype is a "walled garden."

It would be good to debate such notions if need be; I'd hate to think that in 2009 we get more drip-drip of false notions by bloggers and press. Therefore I'd love to have feedback in the form of comments and/or blog responses on any of the opinions below.

Claims that Skype is a "walled garden" because the team decided that the SIP signaling "standard" was not suitable is absurd. Note that later on Google had similar sentiment (hence the development of Jingle) for Google Talk.

For the sake of discussion, the best example is the "Skype-clone" Gizmo5. Being a clone and therefore later into the game, Gizmo had to have plans to differentiate itself. The chosen differentiation plan was to tout Gizmo as "open" and to knock Skype publicly on an ongoing basis for not being "open." I believe that such a campaign has only been fueled from a public relations perspective. I may even consider that the intention was good. But the reality is it actually lacks a solid technical or visionary underpinning.

The founder of Gizmo5 stated vehemently for example that:

Skype has a closed network.
I cannot understand such a statement using Gizmo5 as the benchmark. With Gizmo5 you cannot build a true peer because the source code is not available. Its method of establishing the P2P overlay is proprietary and so without the source code you cannot build a true peer (it does not use the open P2P SIP standard). Therefore using the same yard stick used to denounce Skype as closed, Gizmo5 is also a "closed network."

Maybe the founder thinks that it's open because it supports the SIP URI names/address space? But I think that would be a weak argument for two main reasons. Firstly because Skype supports not only the private Skype namespace (i.e. a Skype ID) but also the E.164 namespace (i.e. telephone numbers). There is little consumer demand for the additional support of the SIP URI space.

Furthermore the foundation of such an argument would be wrong because it's assuming that we are extending Alexander Graham Bell's system onto IP; i.e. Skype is a telephone and therefore ought to interoperate telephony calls into as many name/address spaces as possible in order to be as open as possible. That is quite wrong because Skype is multi-modal for a start. For folks who really want to stretch the argument they might say they want Skype to interoperate all the modes from presence to video to file transfer (and somehow keep the end-to-end encryption somehow intact). Again I'd say that is an unfair request because it's a huge technical hurdle and there is near-zero consumer demand. But worse still, it's assuming that Skype remains fixed as just being a multi-modal client; what if it starts adding social networking profiles and letting you see friends of friends for example? In short if you want Skype to continue as an experiment in communications innovation, don't start locking it to being any one thing, by demanding full interop.

Another statement made was

Skype operates the largest closed calling network on the planet.
This seems illogical. You can call telephone numbers, receive calls from telephones AND call between those in the Skype ID namespace. So it's an even larger calling network than the PSTN by being a superset!

And finally another statement was:

Skype continues to deny Gizmo5 and others in the internet calling world the information and access to allow calls to flow to and from your network.
Again I completely fail to see this. You can call between Skype and Gizmo using the E.164 namespace. I see no reason Skype should have to support the SIP URI namespace to help bolster a competitor! But again, this argument completely lacks vision of the long term evolution in communications, sticking to telephony calls over IP (yawn) being the future.

It's also worth noting that the default Gizmo setting is to use a proprietary Codec - quite simply because it's far ahead of an open source version.

I'd therefore conclude that all things being relative, Skype does not deserve the label "closed."

It's a shame the word "open" seems to be able to conjure up sentiment to such an extent that rationale is dropped. Lets have some sense for 2009 and drop such claims! "Open" is great where it can accelerate innovation. But lets guard against having the term thrown about just as "PR fodder."

Now turning to the phrase "walled garden." This is a term used in telecoms when a majority of subscribers are restricted from doing what they want; for example sharing of ringtones via Bluetooth, using WiFi from a PDA, having access to all Web sites etc. Not using the SIP URI namespace, when the user demand for it is near-zero does not therefore warrant the term "walled garden" being applied.

In summary Skype is not a walled garden and all things being relative, is not closed either.
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